Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Tuesday, April 3, 2007

99 percent strong

The California Department of Food and Agriculture issued the release about participation in the leafy greens marketing agreement.
An excerpt:

The fiscal year for the new Leafy Greens Marketing Agreement began on April 1. From that date forward, handlers that are signatories to the agreement are being assessed two cents per carton for operation of the agreement, which is being administered by CDFA. The marketing agreement's role is to verify and certify that signatories are following industry guidelines for leafy greens production, using a USDA-designed inspection program in use around the country for other commodities, and CDFA inspectors. A total of 71 handlers have signed-up so far, representing more than 99 percent of the leafy greens produced in California.


TK: Arizona next, perhaps? Now the PR element of the industry's response will come into sharper focus. More on that tomorrow.....

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