Ask the expert

I visited the http://www.fruitsandveggiesmorematters.org/ Web site today and find that the page with Ask the Expert questions was fairly much bursting with activity. That's good to see it being used extensively. Here is the link to the page.

One thing I noticed is that moms who come to the Web site may have a certain edge to their passion about fruits and veggies. For example, one mom wanted to know what "slow carb" produce could be recommended. One mom complained that there was nothing on the importance of organic or sustainable agriculture. She (we presume) wrote "Any chance of that chance of such a thing happening when all the sponsors are huge loveless corporations?"

Another wondered if two of the same kind of fruit or veggie counted as one or two servings. One question asked what fruits and veggies are great for potassium, and another post asked about weight loss and why it wasn't happening with her fruit and veggie-rich diet.

All in all, the Ask the Expert site is very authentic, with misspellings littering the posts like blueberries in the morning cereal bowl. The expert who answers all these questions is Elizabeth Pivonka, and she has to be encouraged with the interaction so far.

However, it is interesting to note the one email expressing some reservations about the the middle of the road aspect of the PBH message. Perhaps the most passionate GenX moms may believe most in organic produce and sustainable farming. Is there any way to drill deeper and create more than one Web site that caters to different demographics within the GenX mom category?

See the graph at the bottom of the blog for how one Web company has measured the site's traffic.