Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Monday, May 21, 2007

That's the idea

Lorelei DiSogra of United passes on this news from Europe.


From the story:

Europe's farm chief plans to introduce a school fruit scheme similar to that in place for milk, as part of a wider campaign to promote healthy eating and combat obesity among children, officials said on Tuesday.
Earlier this year, EU Agriculture Commissioner Mariann Fischer Boel unveiled plans to overhaul the EU's vast fruit and vegetables industry , revising or scrapping many of the annual 1.5 billion euros ($2 billion) of subsidies paid to farmers.
In the negotiations that the bloc's 27 farm ministers will hold on her reform plan, scheduled for next month, Fischer Boel is expected to recommend using EU subsidies to distribute fruit in schools as part of a compromise reform agreement.



TK: This looks to be enlightened public policy from Europe, and we can only hope the U.S. example, now followed by the EU response will be answered by a vigorous U.S. expansion of USDA fruit and vegetable snack program.

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