Beet it

Kansas City area produce managers may wonder why beets are flying off the shelf today, and then they will look at the KC Star Food section. The lede to the story "Grown-ups keep the beets" reads thus:
"The difference between a girl and a woman, a boy and a man? Beets."

That about sums it up right there, no doubt. The author does make fresh beets sound much more appealing than the pickled variety. Another food section feature highlights raspberry sorbet with fresh blueberries, and no sell job is required for that.

Armand Lobato, retail columnist for The Packer, notes food section coverage does influence movement at store level. If a store sells three cartons of leeks in a day instead of one per week, perhaps a recipe for the world's greatest leek soup just got front page treatment in the food section.