The juggler campaign

Here is a link to a blog which speaks about the Fruits and Veggies - More Matters campaign as the "juggler campaign." She went on to disagree with the premise, stating that people know they should eat more fruits and veggies, but they will do what they will do. The blogger writes:

I know a woman who was diagnosed with cancer. Every woman in the church who knew anything about nutrition rallied around her, giving her advice on how she could beat the cancer. Bottom line? She didn’t want to cure herself with nutrition. She liked junk food too much to give it up. She believed she only had a short time left to live, and wanted to enjoy food to the fullest. She could have lived a longer life, eating foods that were good for her. She opted to die right away, and love what she was eating. She’s gone now.
It’s a decision each person makes. They have to WANT to change. A campaign isn’t going to do that. We’ve had enough campaigns to make people aware that they need to change their diet. The campaign can’t plant the desire. It can only increase the awareness. We’ve done that. Now, we just need to let the people change if they are willing.

TK: Talk about fatalistic. "We just need to let the people change if they are willing." Did George Washington let the British change if they were willing? Maybe that's stretching the point, but the produce industry and public healthy authorities can't cop such a disinterested attitude. The point about taste is worth bookmarking; consumers have to be excited about what is presented to them in order for the health message to resonate.

And we need a juggler for the More Matters campaign.