Pivonka on F&V - More Matters

Elizabeth Pivonka's visit to The Packer yesterday was a good opportunity to get caught up on the Fruit and Veggies - More Matters campaign from the president of the Produce for Better Health Foundation. In about an hour long Q & A, Pivonka talked about the launch of the new brand, retail and supplier participation in the messaging, the concept of retail "role models," all forms count and changes in the national partnership steering committee, baby steps with McDonald's, whether Spanish and French versions of the logo are in the works, fund raising, consumer traffic at the campaign's Web site and some of the pearls of wisdom she learned from Bob Carey when she was at PMA.

Developing....story and .a video from the Q&A. Here is audio of interview.