'Whole Foods quality at Wal-mart prices"

Guest blogger Lance Jungmeyer chiming in ...

A British newspaper characterizes Tesco's strategy for the U.S. as "Whole Foods quality at Wal-mart prices."

The article goes on to point out how Tesco's entry to the U.S. is different from previous British invasions, when retailers came here seeking to gain market share by purchasing a chain.

Instead, Tesco is trying to build its niche on its own merits. Centralized distribution and fresh, easy to prepare foods are the two key building blocks. It will be interesting to see whether consumers latch on to Tesco's Fresh & Easy banner.

If Tesco has done its homework on American consumers, here's betting that it will find success.

The article notes that, for the next five years, Tesco has pledged 7% of its capital expenditures toward growth in the U.S. That comes out to more than $500 million a year, and that ain't peanuts folks.