Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Friday, November 30, 2007

Retail report - yawn

The USDA's National Fruit and Vegetable Retail Report revealed a little less promotion activty for fruit and vegetables at retail this week. From the report:

Advertised Prices for Fruits & Vegetables at Major Retail Supermarket Outlets 11/24 to 12/06

Weekly ads of fruits and vegetables decline.
Produce ads declined in overall volume as the December holiday season begins in earnest. shoppers are focusing more on home items for the upcoming celebrations such as bows, decorations, and wrapping paper. Floral items such as amaryllis, Christmas cactus, cut flowers, holiday pack carnations, and poinsettias. Many retailers began featuring party
trays and prepared meals on a holiday theme. Christmas tree ads were also prevalent.
Overall, there were more vegetable ads which accounted for 56 percent of the overall total. Retailers were featuring more of the staple crops including baby peeled carrots, russet potatoes and sweet onions. Asparagus remains as one of the top vegetable features as well. Other items that were featured included assorted hard squash varieties, plum/roma tomatoes, and romaine hearts. Organic item promotions included carrots, cauliflower, lettuce, and onions. Packaged salads were also notably advertised. The top leading fruit ads observed were apples, blueberries, clementines, and pears. Retailers were also featuring various citrus commodities including juice oranges, satsuma mandarins, pummelos, and tangerines. Cherries from South America are beginning to be promoted. Organic item promotions included apples, avocados, navel oranges, and pears. Buy one, get one free and 10 for 10 ads were featured on apples, blueberries, grapefruit, mangos, oranges and potatoes.





U.S. Chilean cherry imports - http://sheet.zoho.com

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