Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Thursday, February 5, 2009

Potatoes - the pink slip commodity and other top headlines

I thought bananas might give potatoes a run for the money, or lack thereof, as the most recession resistant commodity. Our fresh talk readers have spoken:


What is the most recession resistant produce commodity?
apples
3 (10%)
bananas
5 (16%)
potatoes
17 (56%)
lettuce
2 (6%)
oranges
1 (3%)
onions
2 (6%)


Votes so far: 30
Poll closed


More headlines snatched from the Web, starting out with evidence of the greening of the political class

Obama's energy secretary: act on global warming or California could be a dust bowl
From the Guardian in the UK

In blunt language, Chu said Americans had yet to fully understand the urgency of dealing with climate change. "I don't think the American public has gripped in its gut what could happen," he told the Los Angeles Times in his first interview since taking the post. "We're looking at a scenario where there's no more agriculture in California. I don't actually see how they can keep their cities going."

California drought expected to worsen: officials draw up ration plan From Ventura County Star

Groups wage battle over adding E-verify to stimulus bill From Nextgov
The battle pits immigrant advocates against proponents of stiffer enforcement of the immigration laws, who want to require firms receiving contracts under the stimulus bill to use E-Verify, which checks databases maintained by the Social Security Administration and the Homeland Security Department to determine the legal status of employees.

Aldi selects McCann Erikson as advertising agency
The Earth Times

The rise of farmers markets From The Resident in U.S. northeast


Guatemala to export 4.5 million boxes of mango in 2009
From The Guatemala Times
Guatemala has approximately six thousand hectares of mango cultivation; over 50% of the production obtained is exported. 95% percent of the exported mangos go to the US markets the remaining 5% reaches European markets.

Japan's prime minister: Stimulus "buy American" provision wrong From Bloomberg
Obama willing to see provisions go away, report says

More Japan food trends USDA FAS report

The morning banana diet comes to US From Calorie Lab: Japan was gaga over the banana diet

AgJobs in the spotlight again: New York senator weighs in
From the Watertown Daily Times

Farm lobbyists expect Sen. Dianne M. Feinstein, D-Calif., to propose an immigration bill for farm workers, called AgJobs, by spring, following six fruitless years of trying to pass it. The bills would typically come before the Judiciary Committee, but probably not without input from members of the Agriculture Committee, which has been a roadblock in the past.


Peanut mess shows flaws with FDA
From the SF Chronicle

Credit card late payments hit record high From Market Watch

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Wednesday, February 4, 2009

98 cent produce pack increases Fresh & Easy produce sales

The 98 cent produce pack is having its intended effect, says the latest Fresh & Easy news release. First, background on the 98 cent produce pack.

From coverage in The Packer, Jan. 19:

Tesco offers 98-cent produce packs
By Bob Luder, Senior Writer
Fresh & Easy has introduced 98-cent produce packs, it says, in response customers on a budget needing fresh quality products.
According to a news release, British retail giant Tesco's U.S. division, El Segundo, Calif.-based Fresh & Easy Neighborhood Markets, has noticed a sharp spike in its sales of canned foods over the past few months, particularly canned fruits and vegetables. The 98-cent pack was created to satisfy the need for budget-friendly fresh products.
"One of the things we've noticed in this recent economy is that customers are looking to save money," said Brendan Wonnacott, Fresh & Easy spokesman. "But obviously they don't want to compromise on quality. That's why we've introduced the 98-cent produce packs. They're affordable, but also high quality."
The 98-cent produce packs are delivered fresh daily to stores and currently include apples, oranges, peaches, carrots, bell peppers and tomatoes. With the new line, customers can always choose from six fruits and vegetables, which will rotate depending on season and availability.
"The reception we've received from customers has been fantastic, whether it's with comments on our Web site or leaving comment cards on site," Wonnacott said. "They're very excited about this new opportunity. It's been selling very well."


Today, sliding across the inbox, is this news release from Fresh & Easy:

Produce sales at Fresh & Easy Neighborhood Market stores have increased more than 11 percent since January, when the grocer introduced 98-cent Produce Packs in response to customers looking for fresh fruits and vegetables on a budget. This sharp increase in sales shows people are continuing to look for ways to stretch their budgets while seeking out quality items.


TK: The release quotes Simon Uwins, chief marketing officer for Fresh & Easy, stating that the 98 cent produce packs offer customers a "great way to save money without compromising on quality or freshness."



The Perishable Pundit said this about the concept on Jan. 13:


We know value is the hot thing today and, certainly, consumers like a deal. However, one day the store is promoting its green credentials; the next day it’s the place you get stuff for under a buck. This is no way to build a consistent image.We also wonder if it is actually addressing the problem consumers experience in shopping for fresh produce at Fresh & Easy

TK: I think Jim protests too much (as usual when it comes to his takes on F & E) about the value-themed Fresh & Easy 98 cent produce strategy. With the economy in the iron grip of the reccesion, the 98 cent produce pack appears to be working - and that's a good thing for consumers and for Fresh & Easy.


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Friday, January 30, 2009

January - Agricultural Prices

The January USDA report for Agricultural Prices has been released. The fruit index is lower than a month and a year ago, but the vegetable index is up. Average price of fresh apples were 28 cents per pound, down a penny from last month and off 8 cents per pound from a year ago. Find the link here.

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UK COOL nightmare and other top headlines

The UK is dealing with a new impetus for country of origin labeling, but food manufacturers there, like here, dread the thought of origin labeling for multi-ingredient prepared foods. From the link.

"In this instance, most consumers don't expect country of origin labelling, unless its absence would mislead them. Creating different labels to reflect the changing origin of ingredients would add further, unnecessary costs to our sector at a difficult time for food producers," she said.

More headlines snatched from the Web:

Most produce recession proof Coverage from The Packer

A recent poll commissioned by the Newark, Del.-based Produce Marketing Association finds that over the past six months, consumers have at least maintained consumption levels of 14 out of 15 leading fresh fruits and vegetables.


Organic sector weighs option in fertilizer matter
Coverage from The Packer


Europe suspends plan to censure Kenyan produce

Water: California's new gold rush The Sacramento Union. It's never been more grim.
The giants of California agribusiness are the biggest economic engine in the valley, which produces every cantaloupe on store shelves in summer months, and the bulk of the nation’s lettuce crop each spring and fall.

This year, officials in Fresno County predict farmers will only grow about 6,000 acres of lettuce, roughly half the acreage devoted to greens in 2005.

Later.....

Richard Howitt, a professor of agriculture economics at the University of California, Davis, estimates that $1.6 billion in agriculture-related wages, and as many as 60,000 jobs across the valley will be lost in the coming months due to dwindling water.

Analysts haven’t yet provided any estimates of crop losses this year. But Bill Diedrich, an almond grower on the valley’s parched western edge, said he’s already worried he may lose some of his nut trees in the drought.


What's the Obama agenda for Bush era regulations?
From OMB Watch

A Department of Agriculture (USDA) regulation that sets requirements for country-of-origin labeling on meat and other perishable food items. Although consumers support country-of-origin labeling, critics say the regulation has loopholes. USDA used an overly broad definition of "processed" foods that can be exempt from labeling requirements. USDA published the regulation Jan. 15, and it is scheduled to go into effect March 16.


School officials worry about less fresh food for student lunches From the LA Times. This sounds significant and not welcome news for the industry.

Cafeteria workers may have to rev up those can openers: That's the warning from a slew of school and elected officials who are worried that California will run short of the money it gives school districts to supplement school breakfasts and lunches.

State schools chief Jack O'Connell has been warning since December that the money could run out this spring, and this month Assembly Bill 95 was introduced -- which would provide $19.5 million to make up for the shortfall. The state pays 22 cents for each meal a student gets for free; the federal government provides the bulk of the funding -- $2.17 to $2.57 per every free or reduced-price meal served.

Healthy and cheap Another stretch your budget feature, this published by The Tulsa World. Lots of produce centered advice here.


Nutrient-rich, inexpensive vegetables, legumes and grains are better options than most cheap convenience food, said Sharon Stroud, a certified nutritionist at Whole Foods Market, 1401 E. 41st St. Stroud leads regular tours through the market to show shoppers how to get more nutrition for their money.

"I have people tell me all the time they can't afford to eat healthy," Stroud said.

But the long-term medical expense of eating unhealthy foods is something people should also consider, she said. Many inexpensive convenience foods are loaded with salt, sugar and trans fats that offer little nutritional value and lots of empty calories.

Nutritional guidelines recommend at least nine servings of fruits or vegetables per day, and if you're eating all nine, you're not going to have as much room in your diet for junk food, Stroud said.



Why I love the sneaky chef From NJ.com

The whole concept of her book is to puree fruits and vegetables and add them to foods your kids already love. The hope is that they won't even notice they're eating them.

Valley GOP leaders target pesticide rules
California's state Republicans seek relief from Calif. central valley farmers



Farm to table in Hawaii A look at CSAs in the 50th state

NJ Tomato grower faces nearly $1M fine From Newsday

A corporate tomato grower has been fined almost $1 million for pesticide violations that could have affected the health of its workers, state environmental officials said Thursday.

The Department of Environmental Protection cited hundreds of violations by Ag-Mart Produce, including denying inspectors access to facilities, losing track of a highly toxic insecticide, careless record keeping and using forbidden mixtures of pesticides.

John F. O'Riordan, a lawyer for Ag-Mart Produce, said it was "stunned by the fine and more stunned by the DEP's comments. We will vigorously challenge this, and I believe we will be vindicated and the fine will be dismissed."

Emergency aid to food banks in Obama stimulus bill

The Obama Stimulus Bill in the Senate includes emergency aid to food banks.$150 million worth. Each local pantry could see up to $100,000 in relief.



I say potatoes, you say vodka
From SF Examiner

All of the Karlsson vodkas are made from a variety of new potatoes harvested from the Bjare Cape in Sweden where the product is created. This region is to potatoes what France’s Bordeaux region is to wine. Surprisingly (or at least it was to this wine drinker) most vodkas these days are made from grains, not potatoes. Karlsson’s wanted to bring back the old world flavors that tubers impart to the vodka.

Web site promotes concept of "White House farmer"

Dole announces asset sale transactions


First, Dole has closed the first phase of the previously announced sale of its flowers division. With the closing of the first phase, Dole has now completed the sale of its flowers business and retains only certain real estate of the former flowers division to be sold in the subsequent phases of the transaction. Second, Dole has closed on the sale of certain banana properties in Latin America. Third, Dole has signed a definitive purchase and sale agreement to sell certain property in North America. When the North American property sale closes, towards the end of the first quarter of 2009, Dole will have received net cash proceeds of approximately $84 million from these three transactions.

E-verify: a nightmare for workers

For all of the promise that the stimulus plan passed by the House will help create jobs, a provision tucked into the package could actually push workers into unemployment.

That amendment calls for requiring that any contractors that receive federal dollars must participate in a program known as E-verify. A joint and voluntary program of the Department of Homeland Security (DHS) and the Social Security Administration (SSA), E-verify is used to verify employment eligibility.


China looks to jump queue in apple exports to Australia
Prepare to be disappointed, China


The world's biggest apple-growing nation, China, may win entry to the potentially lucrative Australian market before New Zealand apples arrive there.

A draft plan on Chinese apples, released last week by Biosecurity Australia, says they could be imported as long as risks from 18 pests of concern were a "very low level", the Weekly Times newspaper reported.

The pests include mites, oriental fruit fly, mealybugs, Japanese apple rust, apple brown rot, European canker, apple scab, apple and sooty blotch and flyspeck complex - but biosecurity officials said they were satisfied China does not have fireblight.

A spokesman for Australian orchardists - who lobbied against entry of New Zealand apples on the grounds that they might carry fireblight - expressed doubt.

"We're ... yet to be convinced that China is free of fire blight," said the growers quarantine expert, John Corboy.

Great recession of '09

Fresh & Easy produce packs


Jobless numbers rise, durable goods orders fall


Apple juice helps with Alzheimer's?

The ugly math of foreclosures

“What we need is a moratorium on foreclosure while we get a plan in place. We could have five to eight million more foreclosures in the U.S. if we don’t do something about this. Banks have already written down these mortgages.”

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Thursday, January 29, 2009

Most recession resistant produce item

What is the most recession resistant produce commodity?

That's the question this week. Take your shot at the one-week poll, which I just put up today. Anthony Totta, a contributor in the www.linkedin.com Fresh Produce Industry Discussion Group, offers this observation:

Potatoes, Onions, and Carrots because they are storage crops and they are relatively less xpensive (more volume for the dollar) and they are used in so many roasts, soups, etc.




Here are numbers from November to make a case for several commodity options.

Bananas: Data from The Perishables Group indicates that the average price of bananas was 20% higher in November compared with year ago levels (65 cents/lb in 11/08), while the volume per week per store was off less than 1%. Dollars per store per week were up 19% compared with year ago levels.

Potatoes: November data from The Perishables Group shows that average prices were up a whopping 25%, with volume off only 1.5% and total dollars up 23%.

Lettuce: In November, average retail prices were up 1.2%, with volume up 0.3% and total dollars up 2.2%.

Apples: The numbers don't look quite as strong for apples, with the average price in November up 8.7%, the volume for the month off 6.4% and the total dollars up 1.7%.

Onions: Average prices were up 8.4% in November, with volume off 2.5% and total dollars 5.8% above year ago levels.

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Wednesday, January 28, 2009

Organic outrage and other top headlines for Jan. 29

Luis of the Fresh Produce Industry Discussion Group links to this UK story about air-freighted produce and the organic lobby. From the piece:

The Soil Association proposed last year to ban suppliers and retailers from putting its certification label on fruit and vegetables that arrived in Britain by air, arguing that air-freighting produce generated 177 times more greenhouse gas than sending the same produce by sea. But the association has retreated after being lobbied by supermarket chains including Sainsbury's, Tesco, Waitrose and Asda, which want to continue selling air-freighted organic food. The decision to approve air freight, which the association posted discreetly on its website, will provoke uproar in the wider organic movement.

TK: The Soil Association is right. There is no justification for this higher standard for air-shipped organic produce.

China turning to the humble potato
China is the largest producer of potato in the world; they produce over 70 million tons of potato. And the Chinese government is looking to increase that to 120 million tons in the next five years to be able to feed their growing population. So yes consumption is increasing in China.

How green is my wallet? Organic food growth slows From Reuters

Typical growth rates of 20 to 30 percent for organic food sales in the United States eased in the second half of 2008 as middle- and upper-income families felt the strain of layoffs and declining investment portfolios, said Tom Pirovano, director of industry insights at market research firm The Nielsen Co.

Sales in December were up 5.6 percent, year on year, against a 25.6 percent rise a year earlier.

Even though growth is slowing, Pirovano noted that most people who purchased organic foods were very committed.

"I'm not convinced that we are going to see big declines in organics any time soon," he said.

Spinach the cure for citrus greening? From The Palm Beach Post

Gore urges action on economy, global warming

Save money at the grocery story Another in the long line of similar stories
Buy fresh produce in season -- citrus fruits in winter, asparagus in spring, tomatoes in summer and apples in fall. While we're fortunate to have access to most fruits and vegetables year-round, in-season produce is typically less expensive and more flavorful.

Choose canned or frozen fruits and vegetables when fresh is too expensive or unavailable. Just be sure to select those without added sugar and salt.

Trimming fat from the food and budget

14 day shelf life for fresh cut fruits and vegetables Hefestus Ltd. to unveil system at Fruit Logistica

Why more matters? Coverage from Great Falls, Montana

Where does agriculture stand in the stimulus package? Good breakdown of funding, based on Congressional Research Service report

2008 Annual Summary - Vegetables
USDA NASS report
Fresh market vegetable and melon production for the 24 selected crops estimated in 2008 totaled 449 million hundredweight, down 2 percent from last year. Harvested area covered 1.73 million acres, down 3 percent from 2007. Value of the 2008 crop is estimated at 10.4 billion dollars, up 4 percent from a year ago. The three largest crops, in terms of production, are onions, head lettuce, and watermelons, which combined to account for 37 percent of the total production. Tomatoes, head lettuce, and onions claim the highest values, accounting for 32 percent of the total value when combined. For the 24 selected vegetables and melons estimated in 2008, California continues to be the leading fresh market State, accounting for 44 percent of the harvested area, 49 percent of production, and 50 percent of the value.

USDA nears decision on food safety chief
Marler apparently not in the mix

Update on Taiwan's organic regulations USDA FAS report

UN chief warns of food shortages in poor countries

Sheeran said that more people are going hungry as remittances to poor countries fall and exports from developing nations slow because importers are buying less. Credit, which is vital to small farmers for buying seeds and fertilizer at the beginning of the season, has become inaccessible for many, she said.

Retail banana price wars bad for workers Coverage from the UK

Avocado commission to meet in Fallbrook
The California Avocado Commission is to meet in Fallbrook Thursday, its first meeting since a state audit uncovered questionable spending practices by staffers and commissioners.

Commission members are likely to get an earful from local growers angry about a California Department of Food and Agriculture report released earlier this month that outlined more than $1.5 million spent on clothes, ball games, home improvements and other dubious expenses.

236,000 foreclosures in Cali last year
In California, the areas that have been hardest hit by foreclosures include the Inland Empire, the Antelope Valley and the Central Valley, where many first-time homeowners flocked to buy new homes.

Feds again push back E-verify deadline
The federal government has agreed to postpone implementing the E-Verify regulation for federal contractors until May 21, 2009 at the earliest, a business group said today. The regulation requires contractors to check with the E-Verify system to ascertain whether workers are legally eligible to work in the United States.

Federal officials agreed to a request by the U.S. Chamber of Commerce to postpone enforcement of the regulation so that the rule can be reviewed by the Barack Obama administration, the organization said in a news release.

Activists keep heat on Obama over immigration
Opponents say Obama is unlikely to tackle comprehensive reform until the second or third year of his term. Advocates say he could raise the issue as early as September if a stimulus package currently before Congress succeeds in stemming the economic slide, and if progress meeting other policy goals such as healthcare reform is made.

U.S. consumers will help determine future world growth
Economists say the fiscal-stimulus packages from Washington to Beijing will cushion the downturn but fall short of preventing a world-wide recession. And global growth, when it comes, will still be powered in part by U.S. consumers -- though they'll spend far less than they did in the debt-fueled years of the recent boom.

New global climate change deal urged
Which is it - global warming or climate change?

"This is almost certainly our last chance to get climate change under control before it passes the point of no return,” said EU environment commissioner Stavros Dimas, who noted that President Obama’s early statements on climate change were “tremendously encouraging”.

Mr Dimas was speaking at the launch of the EU’s draft negotiating position, which the commission has prepared for this year’s Copenhagen climate summit, where countries will gather under the auspices of the UN to agree a successor to Kyoto.

The EU proposal, which must still be approved by EU leaders, calls for the creation of an OECD-wide emissions trading system to enable world powers to trade carbon permits by 2015. “It appears Obama prefers cap and trade,” said Mr Dimas, who added that many states, such as New Zealand, Australia and Japan, were already moving in that direction.

Kroger and Cellfire use of digital coupons expands


The food industry made us fat
Review of the book "Stuffed" A fast food nation-esque book about food manufacturers

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Monday, January 26, 2009

Loving Wal-Mart and other top news for Jan. 26

I was in Wal-Mart today with my wife, picking up an order of photos and I struck up a conversation with a sales floor clerk. (I kept my high profile blogging status on the down low) She had much good to say about Wal-Mart ("It's the best kept secret," she told me. "It pays better than any other retail.") She told how well heeled suburbanites who formerly turned up their nose at Wal-Mart are now shopping at the store ("Where have they been for the past ten years?"). And she noted that Wal-Mart will match any advertised special, even in the produce department."Aldi has lower prices for avocados," she allowed, but she noted no other grocery retailer she visits honors the ad prices of competitors. She was such a great PR rep for Wal-Mart ("We get a bonus based on how the store does," she confided.) that I almost wanted to sign on right there on the spot. There is no more important customer to please than your own employee, and Wal-Mart has apparently accomplished that and more with Sue in Olathe.

Other top news for today:

Vilsack withdraws proposed $3 million cut to fruit and vegetable program
From the USDA:
Vilsack also announced that the Department does not plan to implement a proposal developed by the previous Administration that would have cut more than $3 million from the Specialty Crop Block Grant Program, a popular program that promotes the growth of healthy fruits and vegetables.

Tough times for tators
Coverage from Washington state and KEPRTV.com
Suddenly, growers and processors scrambled to scale back. Dozens of orders had to be re-arranged. And too few acres of potatoes were now too many.

"There's a lot of uncertainty because people don't know what commodity prices going to bring," Clay Allen said, a sales representative for Double L.

Then last week, processors quietly announced they were immediately cutting the amount of potato contracts. French fry demand was way down. They blamed increased costs, a weak economy and changes in fast-food menus.

The big three processors, Lamb Weston (the potato- processing division of Con-Agra Foods), J.R. Simplot and McCain Foods could cut back as much as 20 percent.

Local food plea to supermarkets (UK) From The Press in York

That is the plea from the Regional Food Group for Yorkshire and Humber (RFG) It argues that while the recession is affecting people’s shopping habits, buying local food “can bring significant benefits to regions’ economies”.

Jonathan Knight, chief executive of the RFG, listing the benefits, said: “First and foremost local food production creates jobs in the local community, which in turn will have a positive impact on future investment and opportunities in the area.

Future food items may be a challenge to copywriters From Ad Age
We want our food to come with compelling stories, says the Guru of New, aka Sarah Browne. A perfect example, she says, is Dole organic bananas, each one branded with a number you can enter on the company's website and be transported, via Google Earth, to where it was picked -- and discover by whom. The cooler your story (ancient herbs! Long-lost tribes! Rare harvest!), the better.

A seed in time Brief history and appreciation of the apple

Organic options From the story, on "why organic"?

"Basically I see it as premium fuel," Krieger said. "It's better for you. It's better for the Earth, and it's better for the animals that are involved." Studies on the impact of organic foods in the diet have been small and are not yet long-term enough to be a good gage, but the impact on the environment seems to be more immediate.

EU's false insecticide fears post threat to Africa

You might assume that the EU could demonstrate some threat to humans or the environment, that it had found viable alternatives to the banned pesticides and that it had assessed the consequences of this ban to farming, to food prices and to the poor whose only defence against disease is pesticides. But you would be wrong on all counts.

Farmer's market to fight obesity, diabetes From the UPI in Brownsville, Texas:
A voucher system, funded by a grant by the Texas Department of State Health Services, allows low-income families to receive $10 in vouchers to purchase fresh fruits and vegetables.The vouchers can go a long way at the market.

Citrus workers imperiled by carbon monoxide
forklift apparently left running was the cause.

Obama promises to lead the world on climate change yet some say some damage from climate change is irreversible. Will that fact make more or less eager to sacrifice our lifestyles for lower CO2 emissions?

New Rio Queen citrus packing shed to open soon in south Texas


Two grocery stores label with nutritional information

Markets solve the immigration problem
Sort of.

Vilsack promises to tackle food safety


More cheery news here: California controller discusses budget deficit.


Chile retail sales tumble 9% in December

Roubini: the worst is not over

Retail sales figures just published, Roubini reckons, demonstrate that the debt-burdened U.S. consumer is now panicking as job losses, income losses, declines in home wealth, and a severe credit crunch take a severe toll on their ability to spend.

"The reduction in spending and deleveraging of the U.S. consumer will take years to rebuild," said Roubini.

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Noncitrus fruit - USDA NASS report

Go here for the NASS report on 2008 noncitrus fruit. From the summary:

In 2008, the Nation’s utilized production of the leading noncitrus fruit crops totaled 17.7 million tons, up 4 percent from the 2007 utilized production. Utilized production increased from 2007 for CA prunes, prunes and plums (ID, MI, OR, and WA), cultivated and wild blueberries, cranberries, apples, CA dates, grapes, nectarines, strawberries, and CA plums. The value of utilized production for noncitrus fruit crops totaled 11.6 billion dollars, up 2 percent from 2007. The value of utilized production for red raspberries increased 209 percent, CA prunes increased 63 percent, OR black raspberries increased 47 percent, cranberries increased 45 percent, tart cherries increased 21 percent, and prunes and plums (ID, MI, OR, and WA) increased 20 percent. However, the utilized value of production for CA plums decreased 46 percent, CA olives are down 41 percent, boysenberries and ME wild blueberries decreased 34 percent, CA dates decreased 30 percent, and OR loganberries are down 28 percent.

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Saturday, January 24, 2009

Winter doldrums or something else? - USDA National Retail Report

From the summary of the USDA's National Retail Report of Jan. 23.


Produce ads seemed to be suffering the winter doldrums with less ad space devoted to fresh produce and more on meats and dry and canned goods. Several chains promoted now as the time to stock up the pantry with caseload sales of canned and non-perishable goods. There were a number of “10 for $10” and “5 for $5” promotions as well. Grapes and stone fruits (peaches and nectarines) topped the overall fresh produce ads. Avocados and peppers (both green and red) were also top 5 leaders in ad activity. Strawberries, blueberries, and cantaloupes were other popular fruit items. There was a notable absence of apple ads in the Midwest and Northwest. Popular vegetables included tomatoes (on the vine and grape type) and baby carrots.

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Wednesday, January 21, 2009

Peanut butter trips up produce packs

TK: The recent travails of peanut butter linked to salmonella have disturbed the otherwise placid waters of produce safety. From the FDA Web site:



FOR IMMEDIATE RELEASE -- IRWINDALE, Calif., January 20, 2009 -- After receiving notification from one of its suppliers, Ready Pac Foods, Inc. is announcing that they are initiating a voluntary recall of certain products containing peanut butter that may have been contaminated with Salmonella. These products have been distributed to different retailers in the states of California, Utah, Illinois, Washington, Texas, New Jersey, Colorado, Hawaii, Oregon, Pennsylvania, Connecticut, Massachusetts and Maryland. This recall is part of a nationwide recall initiated by Peanut Corporation of America (PCA).

Ready Pac has earned an outstanding food safety record for over 40 years and out of an abundance of caution has taken this immediate action in the interest of public health and safety.

We notified all of our customers who have received the products in question and directed them to remove products from their shelves. Neither Ready Pac nor its customers have received any reports of illness connected to any of these products.

It is possible that some products may have already been purchased by consumers and therefore anyone who has purchased the following products with the expiration dates listed should dispose of the product or return the product to the store for a full refund. No other products are impacted in this recall.

  • Ready Pac Cool Cuts Celery with Peanut Butter 12/6.75 oz
    By Dates of 12/27/08 to 2/2/09 and UPC: 077745-22415-2
  • Trader Joe's Celery with Peanut Butter 12/6.75 oz
    By Dates of 12/27/08 to 2/2/09 and UPC: 0048-5401
  • Trader Joe's Celery with Peanut Butter 30/6.75 oz
    By Dates of 12/27/08 to 2/2/09 and UPC: 0048-5401
  • Eating Right Apples with Peanut Butter 12/6.75 oz
    By Dates of 12/27/08 to 2/2/09 and UPC: 0-79893-70175-2
  • Eating Right Celery with Peanut Butter 12/6.75 oz
    By Dates of 12/27/08 to 2/2/09 and UPC: 0-79893-70172-1

Salmonella is an organism which can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems. Healthy persons infected with Salmonella often experience fever, diarrhea (which may be bloody), nausea, vomiting and abdominal pain. In rare circumstances, infection with Salmonella can result in the organism getting into the bloodstream and producing more severe illnesses such as arterial infections (i.e., infected aneurysms), endocarditis and arthritis.

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Tuesday, January 20, 2009

BASF eco efficiency analysis and other top news for Jan. 20

Luis of the Fresh Produce Industry Discussion Group uncovers another gem this morning, a report about the BASF eco-efficiency analysis. From the post, the description of what this eco-efficiency analysis is all about:

Is it ecologically responsible to buy an apple from overseas? Shouldn’t people as a rule choose fruit from national or local producers? Such questions play an every greater role in consumers’ buying decisions. Yet our gut feelings can be misleading. Approaches, such as BASF’s eco-efficiency analysis, make it possible to carry out an objective assessment.

TK: There may be more than one way to carry out an "objective assessment" but this BASF method show that environmental assumptions don't always sync with reality. Check out the post on the FPIDG for the full tale of the tape.

Other headlines snatched from the Web today

Apple crop shrinks a little Washington's record crop drops from 112.7 to 111.8 million boxes. Small fruit diverted to processing and trend may continue.

Betting on bananas at the inauguration A Swedish company has a betting line on what words President Obama will say at inaguration; "bananas" is 1,000 to 1.

EU pesticide legislation approved
USDA FAS report on EU developments

Crude oil falls below $35 as recession deepens Stockpiles grow but OPEC cuts could hike prices in second half of 2009

Europe takes two steps backward in food safety
Coverage from Kenya on Europe's new approach to pesticide regulation

Initial assessments of earlier versions of this legislation concluded that up to 85 per cent of chemicals under review could be banned. The Swedish Government now estimates that 23 chemicals will be de-listed. But uncertainty prevails, as no rigorous, EU-wide assessment of the legislation has been undertaken.

Even a conservative implementation of the new rules would increase the prevalence of food-borne pests and cause the food supply to decrease.

A British environmental consultancy estimates it would cause a drop in overall EU food production of at least 25 per cent, raising food prices and putting an enormous burden on low-income Europeans.

More pesticides banned; farmers fear food crisis More European coverage of pesticide issue

Obesity and the addiction to food The theme: foodaholics anon

Can we believe in change at USDA?
Chuck Hassebrook touted by Grist for high level USDA job

Salinas leaders frustrated over violence

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Monday, January 19, 2009

Why do produce guys baby apples and baggers don't?

Here is a column that is close to the heart of produce managers and grower-shippers. From The Manteca Bulletin in Georgia. I won't reprint the entire column but here is an excerpt that surely will whet your appetite:

Ambrosia apples are without a doubt the best tasting apples I’ve ever had.

They have a honey-like taste and are crisp as they are firm like a red apple.

They don’t come cheap. At $2.99 a pound, my weekly habit of at an Ambrosia a day costs $10.94 or about a tenth of my weekly food bill.

The supermarket produce guys take super care handling apples. They understand why they come packed layered between cardboard shaped to minimize them being jostled about and getting bumped. The reason is simple. Bruising isn’t good for an apple. Once it occurs, it accelerates its deterioration.

Nothing frosts me more than paying S1.35 or so per apple for a week’s supply and five days after I’ve bought them the apple is partially ruined thanks to a bag boy — or cashier — that believes speed is everything. If I wanted to throw $1.35 away, I’d toss it in the trashcan outside the store’s entrance.

TK: Kudos to managing editor Dennis Wyatt for taking on the issue of produce abuse by otherwise well meaning baggers. This column should be copied to to the inbox/mailboxes of store managers across the fruited plain.

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Friday, January 16, 2009

The deflated CPI and other headlines for Jan. 16

The latest Consumer Price Index confirms the economy is looking a little deflated.

Here is the link to today's Consumer Price Index from the Bureau of Labor Statistics, which showed an overall decline in prices in December. The report showed that, on a seasonally adjusted basis, the CPI decreased 0.7% in December, which was the third consecutive decline. The index is only 0.1% higher than December2007.

The BLS reported the fruits and vegetable index declined 2.4% in December, the fourth consecutive decrease, with fresh vegetables down 4.4%.

In good news, the transportation index fell 4.4% in December, the fifth consecutive monthly decrease. The index is down 13.% over the past year.

Average price data show that the average price of red delicious apples slipped to $1.18 per pound, down from $1.26 in November but up from $1.12 at the same time last year.

The average price for navel oranges was 93 cents per pound, off from $1.06 in November but up slightly from 91 cents per pound in December 2007.

The average retail price for bananas was reported at 63 cents per pound, down from 64 cents per pound in November but up from 53 cents per pound the same time last year.

Tomatoes registered average retail prices of $1.73 per pound in December, up a penny from November but down from $2.15 per pound in December 2007.


Here are other headlines snatched from the Web this snowy morning in KC:

Sow the seeds program offering grants
grants to help farmer education in extending fruit and vegetable season in Wisc., Minn., and Iowa.

Retailers must adapt, Wal-Mart official says
Some suppliers may go bankrupt, says W-M exec. Also notes rise in use of multiples (two for one, etc) and coupon use

Eating low fat doesn't have to be high cost Very positive article about fruit and veg affordability, with one nutritionist saying fresh produce provides great "bang for buck." Top low fat foods that are kind on the budget include: eggs, apples and other fruit, canned vegetables and beans.

North America's demand for fruits, vegetables expected to grow
News release about Rabobank report; no link provided to actual report, tho.

Community growth through food
Report about CSAs in northwest Ohio

Disagreements likely to flare up again over COOL
Will Congress close loopholes?

Pestered over pesticide use
A sharp British retort to EU regulation:

People have been consuming conventionally-grown fruit and vegetables for many decades, yet when is the last time someone dropped dead from pesticide poisoning? (Unless it was a desperate farmer driven to suicide by ceaseless meddling from EU bureaucrats).


Trucking restrictioins eased in Florida because of cold snap

Sales of organic mushrooms remain strong From The Packer

Weak pound to hike banana prices in England


U.S. food makers ask Obama to increase FDA funding

GMA asks for $900 million in food related spending at the FDA by fiscal year 2012, up from $510 million in fiscal year 2008, also request authority to put in place mandatory recall and standards for f/v producers.

Vilsack not the right choice for ag secretary From the Progressive...

Obama could have picked someone who was knowledgeable about organic farming and local and regional food systems. Someone who knew the difference between growing food and growing commodity crops.Someone who felt more at ease mending a fence or thinning carrots than sitting in a corporate boardroom.

TK: Right!

Napolitano outlines immigration policy she expects demand side and supply side responses

Mexico's same store sales fall 1.7% in 2008



Roubini: Bank bailout $1 trillion short

Major drug bust in Fresno

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Thursday, January 15, 2009

COOL Final rule

The USDA has issued its final rule on country of origin labeling, and here is some coverage in the consumer press:

Canada shelves WTO complaint over U.S. meat rules
Canada pleased with relaxation of COOL rules for meat


Final country of origin labeling law draws criticism: From Bloomberg, the lede:

Longtime supporters of U.S. regulations requiring meat and fresh produce to be labeled by country of origin say the government’s final rule on the matter doesn’t do enough to distinguish U.S. meat from competitors.

TK: No mention of produce provisions; focus on meat

Secret ingredients
From Seattle PI, a blog quoting Food and Water Watch

The USDA definition exempts from labeling over 60 percent of pork, the majority of frozen vegetables, an estimated 95 percent of peanuts, pecans and macadamia nuts, and multi-ingredient fresh produce items, such as fruit salads and salad mixes.

"It is inexcusable to exempt so much food from this basic labeling requirement just because one ingredient has been added or because something has been roasted or cooked," Hauter says.


TK: United Fresh Produce Association earlier issued a member communication that identified revisions included in the final COOL rule: From United:


  • USDA is barred from requiring any new record-keeping other than normal records kept during the regular course of doing business.
  • A new specific provision will allow labeling of a U.S. State, region or locality in which a product is produced to meet label standards as a product of the U.S. Therefore, a descriptor such as "Minnesota Grown" or "Pride of New York" would be sufficient labeling to comply with the law.
  • The potential liability for retail mistakes or absence of labeling at point of purchase has been significantly reduced.
  • Retailers will not be liable for misinformation provided by suppliers.
  • All proposed fines on either retailers or suppliers who are found to be "willfully violating" the Act are subject to a hearing before USDA, and are limited to $1,000 for each violation.
TK: Big Apple published the final rule on COOL in the Fresh Produce Discussion Group. Find it here.

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Wednesday, January 14, 2009

CAC coverage and other Jan. 14 headlines

The California Avocado Commission continues to receive media scrutiny. Here are a few links on that and the other news of the day:

The Packer coverage
The lede:

California’s attorney general is reviewing an audit of the California Avocado Commission’s credit card expenses, which total more than $1.5 million over a three-year period.

LA Times coverage The lede:

Something has been rotten at the state agency behind a splashy $7-million annual marketing blitz on television, billboards and in food magazines to promote California-grown avocados, a new state audit indicates.

SF Chronicle coverage
(AP) The lede:

The former head of the California Avocado Commission misspent tens of thousands of dollars in farmers' contributions to remodel his home office and purchase an iPod, plasma TV and other personal items, according to a state audit released Friday.

The New York Times
The lede:

Luxury suites. Shopping sprees. Four-star hotels. Such was life in the high-flying world of the California Avocado Commission. That, at least, is the image presented by a blistering report released last week by the California Department of Food and Agriculture, which painted the commission, a state-established trade group financed by growers, as a kind of free-spending, avocado-gone-wild farm party.

TK: These headlines are sober reminders that the responsibility of member/industry oversight of commissions and associations is not to be taken lightly.


More headlines....

School takes fresh cut apples off menu because of listeria concerns
Wisc. district acted as precaution

Drop in U.S. trade deficit small comfort as exports keep plunging


Illegal immigrants stay in U.S. despite recession
Study to be released today by the Migration Policy Institute in Washington.


Hot and dry conditions stir drought concerns in California

Food addiction may be cause of obesity
High sugar foods may trigger craving like an addiction


Key parts of Georgia immigration law not enforced State agencies are not using federal database to check status of applicants.

California growers fight lettuce virus
From The Packer

Farmworker advocaates sue over new H-2A rules


Chiquita protection scandal resurfaces

Guest workers needed for Australia citrus harvest

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Tuesday, December 30, 2008

Tom Mathison- A legend remembered

Above: Tom in earlier days in a pear orchard



Above: Tom and West Mathison
The passing of Tom Mathison is a sad event for the produce industry because he still had so much passion for his company and fruit marketing. I had a chance to visit with Roger Pepperl, West Mathison and Desmond O'Rourke yesterday about Tom, and the themes of optimism, innovation, problem solving and relationship building came through in those conversations.

Lee Peters of Fowler Farms writes in an email today:

I can think of no other person in the apple industry that has made such a profound impact on all of his competitors other than Tom Mathison. He has been respected by all and will be greatly missed.


Feel free to add comments to this post or shoot me an email at tkarst@thepacker.com with your observations about Tom Mathison..

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