How many have been in a Tesco?
Not I. But Luis of our Fresh Produce Industry Discussion Group has, and he offers his perspective on the experience in this post.
An excerpt from Luis: (join the discussion group for the full post)
Fairly clean layout, austere. Low height shelves on center isle, not claustrophobic. Self-similarity (i.e. as a fractal) with large formats, like looking at the smallest piece of a series of Russian matrioshka dolls. This is reflected as the stores have a "good" product selection for a first iteration/try. However, it feels like the selector is a newly arrived Englishman trying to fit in. The Englishman sees some obvious things we natives no longer see, breaks with some of aspects of American retail inertia but also misses. Seemed like some shoppers couldn't quite decide if the store was upscale, downscale or sideways.
TK: Thanks to Luis for posting about Tesco, and others who have been in a U.S. Tesco may want to add their 2 pence to the discussion thread.......
Labels: FDA, Fresh Produce Industry Discussion Group, Luis
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