New consumer Web site for Del Monte

Rick Bella of America's Second Harvest alerted me to a new consumer oriented Web site by Fresh Del Monte, at this link, www.fruits.com. First of all, I'm impressed Del Monte nabbed that primo Web address; I would assume they have had it in reserve for quite some time.

The site opens up with an uptempo song "Stay fresh in every way, say yes in every way." For those of us in open cube environments at work, volume control needs to be at the ready.

The site itself is very polished. with categories for products, recipes, kids and nutrition and fitness. Under the products section, each commodity has info on varieties, recipes, nutrition, tips for selection and how to store. The games section for kids is surprisingly extensive, so big ups for Del Monte for an impressive rollout.

It will be interesting to track the traffic at this Web site and compare it with other consumer oriented produce Web sites - other consumer brand marketers like Dole and Chiquita, www. fruitsandveggiesmorematters.org, www.produceguru.com, etc., I don't necessarily vouch for the accuracy of any traffic-tracking service, but I know one company that purports to measure such comparative stats is www.alexa.com. Do Fresh Talk readers use any others? Pass along any you use......