Small step.gov

This Web site, www.smallstep.gov, offers the complete list of steps that teens and adults can do to stay healthy. Here is the site for kids. If you have never been there before, it's worth a look. Here's a link to their PSAs for teens and adults, and here for the kid-oriented PSAs.
Part ambitious, part wishful thinking; here are some produce-related small steps.

(# 33) More carrots, less cake.
(# 38) Eat more celery sticks.
(# 83) Snack on fruits and vegetables.
(#124) Top your favorite cereal with apples or bananas.
(# 129) At sandwich shops, ask for leaner cuts and smaller amounts of roast beef, turkey, or ham; extra lettuce and tomato; and whole-wheat, oatmeal, or rye bread.
(# 134) Swap your usual sandwich side for crunchy broccoli florettes or red pepper strips.
(# 136) Focus on fruits. Bag some fruit for your morning commute. Toss in an apple to munch with lunch and some raisins to satisfy you at snack time.
(# 137) Never be fruitless! Stock up on peaches, pears, and apricots canned in fruit juice or frozen so they’re always on hand.
(# 139) Snack on low-fat or fat-free yogurt. Try it as a dip for fruits and veggies and a topper for baked potatoes.
(# 141) Go lean with protein. Eat lean or low fat meat, chicken, turkey, and fish. Try dry beans and peas as your lean protein.
(#154) Keep a bowl of cut-up vegetables in the refrigerator for snacks. Carrot and celery sticks are traditional, but consider broccoli, cucumbers, or pepper strips


TK: There are more tips where those came from. Smallstep.gov seems like it would be a good site to link in with any consumer oriented produce Web site.