A link and Wegmans conclusions about product recalls

Here is the link to the USDA Outlook Forum page for speeches and presentations. There you will find the video of Tom Stenzel's speech yesterday and other presentations from the first day of the Outlook Forum.

One of the presentations that I think you might enjoy looking at this one by Jeanne Colleluori, communications specialist for Wegmans Food Markets. Called "Anatomy of a Recall:A Retailer’s Perspective" the pdf file goes over some findings from Wegmans about research that sheds light on how consumers like to be notified in the event of a product recall.

From her summary page:

Customers want Personal Communication about recalls
- 84% of survey respondents wanted to be contacted personally
Customers want personal communication at Home…
Customers prefer to be contacted at Home via:
- Home – Email (87% rated 4 or 5)
- Home – Phone (49% rated 4 or 5)
- Home – Post Card (39% rated 4 or 5)
Due to the number of methods of communications available, customers can benefit by having a choice in the best way to contact them.