McBlogging

Guest blogger Lance Jungmeyer chiming in ...

More and more, companies are turning to the power of the blog in order to unleash the creative process within their ranks. Sometimes, these are public, as in the case of Wal-mart's blog.

Other times, they are intended for internal use only.

Such is the case with McDonald's new Station M blog.

Brandweek reports that McDonald's intends for employees of its some 15,000 locations in North America to blog about new products, promotions, operations and more. It sure would be nice to have a peak behind the scenes. For instance, one could find out how many salads are sold daily, vs. being thrown away. Or one could learn what percentage of Happy Meals are sold with fresh-cut apples instead of fries.