New PBH files in discussion group

Thanks to Elizabeth Pivonka of the Produce for Better Health Foundation, I posted a couple of important pdf files to the Fresh Produce Industry Discussion Group. One of the files is a 62-page pdf in the style of a powerpoint presentation giving the broad orientation to the campaign and why it is well positioned to make an impact. From the summary pages, it speak of the stars aligning for dietary change. They are:

•Strong Link: Fruits/Vegetables/Health
•Aging Population
•Obesity Epidemic
•Rising Health Care Costs
•Nat’l Nutrition Policy Supports F/V’s
•International Flavors
•Fruits & Veggies—More Matters®
•Industry/Public Health Alliance


TK: Another presentation from PBH that I have uploaded is a 25-page 2008 presentation on the brand launch and positioning of Fruits and veggies- More Matters. Thanks to Elizabeth for making these presentations available to the industry.