National Retail Report - Feb. 29

Here is the summary graph from the National Retail Report of Feb. 29:

Advertised Prices for Fruits & Vegetables at Major Retail Supermarket Outlets 02/23 to 03/061, 2
Retail grocery ads continue to be minus a national theme. However, according to region, there were ads featuring potatoes for National Potato Lovers Month, fruit items from Chile featuring “A Taste of Summer” for commodities from Chile, and items from the floral department in connection to Easter. The Easter ads also included Items from the candy department. The next national theme besides Easter is the upcoming St. Patrick’s Day holiday in which cabbage is expected to be featured prominently. Fruit ads continue to be titled towards fruit items. The overall breakdown was approximately 60% fruit and 40% vegetable. The leading fruit item was grapes while asparagus was the leading vegetable. “Buy one-Get one free” and “Buy 10 for $10” promotions were prominent in all regions. Items for these promotions included baby peeled carrots, blueberries, broccoli, cantaloupes, D’Anjou pears, mangoes, navel oranges, yellow all purpose onions, russet potatoes, and strawberries.

Fruits as Percentage of Total Fruit Ads February 29, 2008
Strawberries, organic 0%
Watermelon, mini 1%
Limes 1%
Lemons 1%
Mangoes 5%
Oranges, navel 3%
Nectarines, yellow flesh 7%
Pears, bartlett 3%
Peaches 7%
Pineapple 5%
Clementines 0%
Cantaloupe 5%
Bananas 1%
Bananas, organic 2%
Blueberries 6%
Avocadoes, hass 6%
Apples, red delicious 5%
Strawberries 14%
Plums 7%
Honeydew 2%
Grapefruit, red 3%
Grapes, green/red 15%


Vegetables as Percentage of Total Vegetable Ads February 29, 2008
Lettuce, romaine 2%
Potatoes, russet 4%
Onions, yellow 5%
Onions, sweet 5%
Peppers, bell red 3%
Peppers, bell green 1%
Sweet Potatoes 0%
Mushrooms, white 4%
Tomatoes 5%
Squash, zucchini 4%
Tomatoes, grape 4%
Tomatoes, grape organic 3%
Tomatoes on the vine 6%
Lettuce, iceberg 3%
Corn 0%
Cucumbers 9%
Celery 3%
Carrots, baby organic 4%
Carrots, baby 12%
Cabbage 3%
Broccoli, organic 1%
Broccoli 5%
Beans, round green 1%
Asparagus 13%