Tesco Fresh and Easy Roundup

As usual, Tesco's Fresh & Easy continues to grab headlines. Here are few of note:

Fresh & Easy Takes Comparison Route Instore Marketing Institute
Tesco's nascent Fresh & Easy Neighborhood Market is seeking to win over customers with a "Compare & Save" price program.
Shelf signs in Las Vegas stores compare the chain's prices on a variety of national-brand packaged goods products with those offered at the Albertsons and Smith's Food & Drug chains.

It might not be easy, but Tesco will get there in the end Retail Week

However, there was one sentence in Dennis's note that resonated with a source close to Tesco in the US. According to Piper Jaffray, if customer traffic was slow, then "Tesco must be concerned that the Fresh & Easy concept is not right and that they need to find out quickly what the issues are and reset the concept or ranges".
A key concern of sceptics is that Fresh & Easy's product offer is not targeting a broad enough church of US consumers. According to the US source, the format is proving popular with consumers who don't have big families to feed, such as young and elderly shoppers, but less so for those with families.