"Foolishly premature"

Critics have come to bury Fresh & Easy, not to praise it. But this story from The San Diego Business Journal cites one source who says, "not so fast, my friend."

From the story:


Retail consultant George Whalin says that he is baffled by the negative press Tesco has received in recent weeks.
“It’s not a little premature — it’s foolishly premature to sit back and judge this company’s success or failure based on five months of operations,” said Whalin.
“Maybe the fact that they’re a British company is why we’ve decided to pile on them, but it makes no sense to me,” he said.
Whalin says Tesco is doing what any smart company should do.
While some critics say that Fresh & Easy could quell rumors by releasing sales figures, Whalin says the retailer’s decision not to reveal sales is a no-brainer.