Health Care Solution

LAS VEGAS -- Steve Burd, president and CEO of Safeway, gave his convincing health care presentation at the United Fresh Produce Association breakfast today, May 5.

Burd's health care plan has worked so well for Safeway, he's trying to get the country to adopt it before any national health care initiative comes about.

"The private sector can always lead for a market-based solution," he told the breakfast crowd.

Burd said his plan is to show that 30 or so private companies can adopt his system in the next 12-18 months, and then convince the future president and Congress it can work. He said he's already met with more than 60 U.S. senators about the plan, and he's gotten strong feedback.

In short, his system reduces health care costs by insuring everyone, rewarding good health while penalizing poor health choices, and makes cost and quality more transparent.

For many of us in the crowd, it was the first time we heard Burd's plan, but it surely won't be the last. His presentation is polished and convincing, and should play well nationally as he recruits more companies, especially if the expected results come through.