Meet your coach in the organic aisle

We have personal fitness trainers, we have financial consultants, we parenting classes and finally, we have organic coaches. Not in Kansas, assuredly, but this NYT feature talks about the phenomenon. From the story:

Ms. Weiser describes \herself as a certified wellness counselor, with a specialty in “helping busy parents prioritize the health and happiness of their families in an overscheduled, hypercompetitive environment.” A Wharton M.B.A. herself, Ms. Weiser is sort of an organic lifestyle coach for the kind of Westchester mother who “might look like she’s concerned with material success,” as Ms. Weiser puts it diplomatically, but “wants an element of ‘crunchy’— who feels something pulling at them that’s more real.”

Teaching people how to return to a simple lifestyle — not to eat anything, as Ms. Weiser says, “that wouldn’t grow in the ground” — turns out to be a complicated proposition, involving a bounty of reading materials and 12 educational sessions over the course of six months, not to mention the tour. Ms. Weiser considers it as much her job to teach mothers basics like how to cook kale (or at least, how to teach their help to cook kale), as to help them learn to say no “to all those volunteer types of projects that they consider obligations.”

TK: Perhaps buying Michael Pollan's books and following a few of his precepts might be the better path, but who I am to judge?