USDA National Retail Report - July 18

From the July 18 USDA National Retail Report:


Fresh Produce Ads Rebound After Last Week’s Lag
Summer themed ads continue yet again this week. However, some retailers appeared to be highlighting more general grocery items and staples prominently than in previous weeks. There were an abundance of “10 for $10” specials throughout the store and across the country. Retailers also continued to take the opportunity to highlight seasonally available and locally grown fresh produce. After last week’s decline, overall fresh produce ads rebounded with an increase of nearly 10%. Fruit ads increased more than 9% and vegetable ads increased almost 11%. As evidenced by the top 5 featured items (peaches, grapes,
nectarines, plums, and cherries), fruit ads continued to eclipse vegetables in ad space, accounting for nearly 62% of total produce ads. Stone fruits were especially popular featured items and corresponded to an abundance of domestic product this season.




Fruits as Percentage of Total Fruit Ads - July 18, 2008
Bananas 1%
Avocadoes, hass 5%
Apples, red delicious 0%
Bananas, organic 0%
Watermelon, seedless 3%
Watermelon, mini 4%
Blueberries 0%
Cantaloupe 6%
Honeydew 1%
Grapefruit, red 0%
Grapes, green/red 11%
Clementines 0%
Cherries 8%
Strawberries, organic 5%
Strawberries 8%
Plums 9%
Pineapple 3%
Limes 3%
Lemons 1%
Oranges, navel 0%
Peaches 13%
Pears, bartlett 0%
Mangoes 6%
Nectarines 11%


Vegetables as Percentage of Total Vegetable Ads -July 18, 2008
Broccoli, organic 1%
Broccoli 4%
Beans, round green 5%
Tomatoes on the vine 11%
Tomatoes, organic 1%
Tomatoes 3%
Cabbage 2%
Carrots, baby organic 4%
Carrots, baby 8%
Asparagus 1%
Tomatoes, grape organic 3%
Tomatoes, grape 6%
Celery 1%
Corn 4%
Cucumbers 7%
Lettuce, iceberg 2%
Lettuce, romaine 3%
Mushrooms,white 9%
Onions, yellow 3%
Sweet Potatoes 0%
Squash, zucchini 9%
Potatoes, russet 1%
Peppers, bell red 3%
Peppers, bell green 3%
Onions, sweet 7%