Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Monday, November 24, 2008

Nov. 21 National Retail report - of cranberries and sweet potatoes

From the USDA National Retail Report:

In this final full week before Thanksgiving, retailers focused ads on turkey and the trimmings for holiday meals; and many altered their ad schedules, mostly in the form of extensions, to accommodate the holiday. Turkey promotions commanded the bulk of front page space in the form of fresh and frozen sales and as the centerpiece of fully prepared meals. Cranberries and sweet potatoes were the most prominently featured produce items.
Overall fresh produce ad activity showed an increase of nearly 21% this week and corresponded to increases in both fruits (3.5%) and vegetables (36%). The top 5 featured items accounted for about 42% of total ads. These were: sweet potatoes, celery, asparagus, grapes, and pineapples. Sweet potatoes alone accounted for nearly 12% of total ads and 20% of vegetable ads. Cranberries, as reported in the seasonal section of this report, were almost as widely featured as sweet potatoes. An array of seasonal items have begun showing up in features over the last couple of weeks. These included: pomegranates, chestnuts, and persimmons as well as a variety of citrus and nuts. Features on potted poinsettia were also noted more often this week than last.

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