Saturday, January 31, 2009

Avocados - 11% of produce ads

From the Jan. 30 USDA's National Retail Report:

This week, retailer’s advertisements were focused on this weekend’s Super Bowl. Snacks and beverages for tailgating and parties were widely featured. Some major chains were running 3 or 4-day only sales featuring chicken wings, party platters, avocados, and grapes. Despite the Super Bowl influence on snacks and beverage ads, produce ads managed to hold up quite well even as they were less prominently placed. Avocados took a big jump in the number of stores featuring the product and accounted for nearly 11% of total produce ads. Rounding out the top 5 items were grapes, strawberries, baby carrots, and nectarines. Some West Coast chains also featured Asian produce for the Chinese New Year, which took place this week. Peaches and limes were other heavily advertised fruits. On the vegetable side, tomatoes, red bell peppers, mushrooms, and onions were widely advertised, as measured by the number of stores featuring the product.

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