PBH adds videos

From PBH this morning:

Wilmington, Del. - Produce for Better Health Foundation (PBH) is pleased to announce the addition of 41 new videos to the Video Center of its Fruits & Veggies-More Matters® consumer website. The Video Center is filled with short informational videos featuring produce celebrity Michael Marks as he demonstrates how to check different fruits and vegetables for ripeness, outlines proper storage methods, presents healthy, fast recipe preparation, and offers many other fun and useful tidbits of produce information.

One of the newest videos takes consumers step by step through preparing a fresh persimmon, illustrating each stage in the process, creating a delicious and elegant sorbet dessert. Another shows a clever method for getting the tasty seeds out of a pomegranate using a bowl of water. Consumers can access the online Video Center directly at http://www.fruitsandveggiesmorematters.org/video/VideoCenter.php.

The The 41 new videos highlight:

• Cranberries
• Grapefruits
• Pummelo
• Tangerines
• Mandarin Oranges
• Pears
• Persimmons
• Pomegranates
• Winter Squash

The new videos are receiving plenty of attention from consumers. The Video Center area of www.fruitsandveggiesmorematters.org has totaled up over 9,500 page views in February, up from just less than 8,000 page views in January.

"These new videos are a great addition to our Video Center, which is proving to be a popular destination for website visitors," said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. "The videos cover a wide variety of fruit and vegetable topics and are searchable by theme, meal, or keyword searches making finding the information you're looking for quick and easy."

The new Video Center was designed to attract more visitors to ensure the Fruits & Veggies-More Matters message reaches an even wider audience. To enhance their visibility, these videos will be regularly promoted on the website home page and in PBH's biweekly e-newsletter to consumer subscribers, Keeping Mom's Informed.

Launched in March 2007, www.fruitsandveggiesmorematters.org, the Fruits & Veggies-More Matters website is packed with information designed to help moms boost their families' fruit and vegetable consumption. New content and enhancements are continuously being added. Consumers can access the Video Center directly at http://www.fruitsandveggiesmorematters.org/video/VideoCenter.php.

Some of these short informational videos are still available for sponsorship. Retailers, growers, shippers, processors, and commodity boards shouldn't miss this opportunity to showcase their wares to a targeted audience of interested consumers. For more information on sponsoring a Video Center segment, contact PBH Manager of Development Theresa Kaufmann via e-mail at tkaufmann@pbhfoundation.org.