Fw: The Original HoneyCrisp Challenges Apple Lovers to Compare

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From: John Reinan
Date: Thu, 1 Oct 2009 10:33:34 -0500
To: John Reinan<johnr@fasthorseinc.com>
Subject: The Original HoneyCrisp Challenges Apple Lovers to Compare

As a foodie, you're probably aware that the HoneyCrisp apple has seen greatly increased production in recent years. Many experts are concerned that too many growers are rushing to capitalize on the HoneyCrisp's popularity, planting them in areas not ideally suited to producing the best fruit – or simply not giving them the care they need. HoneyCrisp are challenging to grow, and not everyone does it well.

 

Pepin Heights Orchard in Minnesota, grower of the original HoneyCrisp, is challenging consumers and experts like you to Compare Apples to Apples. I hope you'll take a moment to consider the information below and visit our website, www.pepinchallenge.com. (Watch the Pepin Challenge video – it's short and fun!) And feel free to join our weekly HoneyCrisp Haiku contest on Twitter.

 

 

JOHN REINAN  |  SENIOR DIRECTOR, MEDIA RELATIONS  |  FAST HORSE

+ Office  612.751.2335
+ Fax  612.746.4620

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FOR IMMEDIATE RELEASE                   Contact:     John Reinan

                                                                                          612-751-2335

                                                                                          johnr@fasthorseinc.com         

 

 

PEPIN HEIGHTS ASKS CONSUMERS: COMPARE APPLES TO APPLES

Pepin Heights Orchard, the original grower of HoneyCrisp apples, challenges apple lovers to taste the difference between the original and the wannabes

 

 

LAKE CITY, Minn., October 1, 2009 – The original grower of the wildly popular HoneyCrisp is issuing a challenge to apple lovers: Compare Apples to Apples.

Bred to thrive in the crisp climate of its native Minnesota and other northern regions, the HoneyCrisp is now being widely grown in other areas of the country that lack the ideal climate and soil conditions to produce the explosive crispness and juicy, sweet-tart taste that hooked apple lovers the first time they bit into one. Millions of HoneyCrisp are now hitting grocery shelves across the United States – and, sadly, many of them won't live up to the quality of Pepin Heights: the original HoneyCrisp that America fell in love with.

 "If you love HoneyCrisp, you owe it to yourself to try the original," said Dennis Courtier, owner of Pepin Heights Orchard in Lake City, Minn. "We're challenging apple lovers to Compare Apples to Apples. Compare Pepin Heights to any other HoneyCrisp and you'll see why the original is still the best."

Apple lovers can take the Pepin Challenge at www.pepinchallenge.com. Tell us why you love HoneyCrisp. If you're our favorite storyteller, Pepin Heights will send you a gift box of luscious HoneyCrisp apples, fresh off the tree. Pepin Heights also will be holding a weekly HoneyCrisp Haiku contest on Twitter. The best haiku of the week will earn a gift box of HoneyCrisp. Follow us on Twitter, @pepinheights, or find us on Facebook.

At www.pepinchallenge.com, you'll also find our Pepin Challenge videos, with apple lovers demonstrating their passion for Pepin Heights HoneyCrisp in surprising ways.

            "We don't ever want HoneyCrisp lovers to be disappointed," Courtier said. "And if they look for the Pepin Heights sticker on their HoneyCrisp, they won't be."

            Pepin Heights HoneyCrisp are available for order at www.pepinheights.com.

            In addition, they're available at many fine grocers around the country, including stores in:

• Minneapolis/St. Paul: Lunds/Byerly's; Festival Foods; Kowalski's; Coborn's (outstate MN); assorted independent retailers
• Texas: Central Market in Dallas, Houston, Austin and San Antonio
• Chicago: Jewel-Osco
• Des Moines: Fareway
• Detroit: Hiller's Markets
• St. Louis: Dierberg's

Headquartered in Lake City, Minn., Pepin Heights Orchard is Minnesota's largest apple orchard, and the nation's original grower/distributor of HoneyCrisp apples.  Pepin Heights also produces its own Fresh-Pressed Cider and Sparkling Cider in a variety of flavors and sizes.  For more information, visit www.pepinheights.com.

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