Fw: CAMEO GROWERS INTRODUCE NEW RETAIL PROMOTION PLATFORM

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From: Kevin Precht <kevinp@americancameo.com>

Date: Mon, 4 Oct 2010 10:44:37 -0500

To: Kevin@americancameo.com<Kevin@americancameo.com>

Subject: CAMEO GROWERS INTRODUCE NEW RETAIL PROMOTION PLATFORM

 

FOR IMMEDIATE RELEASE        

 

Contact: Kevin Precht

509.665.3280

Kevin@americancameo.com

 

Cameo® growers INTRODUCE NEW RETAIL PROMOTION PLATFORM

Winter Cameo® promotion is first to utilize new strategy.

WENATCHEE, WA (October 4, 2010)—

 

The Cameo® Apple Marketing Association (CAMA) is introducing a new promotion kit to help retailers drive Winter apple sales. This kit focuses on three aspects to communicate to the consumer, instore merchandiser bin displays, website downloads, and social media. 

The merchandiser is shipped to retailers in trucks with fruit from Washington and is designed to be set up in stores in less than one minute. Each unit contains it's own set up instructions and holds either bulk or bagged product. The merchandisers feature a recipe for low calorie Chili-rubbed Salmon with Cameo® Apple and Peanut slaw, available for download by consumers from the CAMA website. CAMA also uses Facebook advertising and other forms of media while on ad with retailers. Along with the recipe, the promotion highlights the Cameo® variety's crunch to consumers through it's theme of "Experience the Flavor and Crunch of Cameo® Apples".

"Cameo® sales increased nationally by 45.4% in Winter quarter 2010, compared to Winter 2009. The category increased by 5% for that same period. Cameo® helps retailers bring consumers back to the category after Fall and drive new dollars and volume during the crucial Winter period" said Kevin Precht, CAMA Marketing Program Director. Precht continued, "This new Winter Cameo® promotional platform helps retailers drive sales by communicating the outstanding crunchiness and flavor of this variety to shoppers."

Retailers can contact CAMA at (509) 665-3280 or visit www.americancameo.com for more information.

 

 

 

 

 

Kevin Precht

Cameo® Apple Marketing Association

620 N. Emerson, Suite 205             

Wenatchee, WA 98801

Phone: (509) 665-3280

Fax:     (509) 665-3290

Cell:     (509) 669-3290

www.americancameo.com

Follow us on Twitter:

http://www.twitter.com/cameoapples

 

This e-mail transmission and any accompanying documents contain information from the company, Cameo® Apple Marketing Association, which is confidential or privileged. The information is intended to be for the use of the individual or entity named in this transmission. If you are not the intended recipient, be aware that any disclosure, copying, distribution or use of the contents of this transmission is prohibited. If you have received this transmission in error, please notify us by telephone immediately at 509-665-3280.