Fw: Fresh & Easy Gives Away Over 200,000 Reusable Bags

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From: Brendan Wonnacott <Brendan.Wonnacott@freshandeasy.com>

Date: Wed, 20 Oct 2010 14:49:12 -0500

To: Brendan Wonnacott<Brendan.Wonnacott@freshandeasy.com>

Subject: Fresh & Easy Gives Away Over 200,000 Reusable Bags

FRESH & EASY GIVES AWAY OVER 200,000 REUSABLE BAGS IN SEPTEMBER

 

Over 800,000 Reusable Bags Have Been Donated to Customers since 2007

 

EL SEGUNDO, CA – Fresh & Easy Neighborhood Market gave away over 200,000 reusable bags to customers between September 15^th and September 30^th. Coupons for the free canvas bag were available to customers on mailers and flyers, as well as through Friends of Fresh & Easy (www.freshandeasy.com/friends) and the grocer's Facebook fan page (www.facebook.com/freshandeasy). Bags were also given away to customers as part of grand opening celebrations at stores opened in California during the month of September. 

 

Since opening its first store in November 2007, Fresh & Easy has given away over 800,000 reusable bags at store openings, events and through giveaways. Fresh & Easy has encouraged the use of reusable bags in its stores through bag giveaways, additional signage in stores, merchandising reusable bags closer to checkouts and giving away magnets reminding customers not to forget their reusable bags at home.  

 

This summer Fresh & Easy held it's first-ever Design-A-Bag contest, which generated more than 1,300 submissions from customers throughout California, Nevada and Arizona. The winner was selected out of nearly 24,000 votes cast by Friends of Fresh & Easy. The winning design, which can be found here, will be featured on a bag that will be available in stores later this year.

 

"We are trying to remove barriers for customers so they use and re-use their reusable bags," said Roberto Munoz, Fresh & Easy Neighborhood Affairs Director. "We're happy to see customers got excited about the promotion – we want to engage our customers in making greener choices. We will continue to do these types of giveaways and promotions in the future to help encourage our customers to use reusable bags."

 

To ensure reusable bags are available to all customers, Fresh & Easy offers several different bag options, including a large organic bag for $2.99, a bottle bag for $1.99 and a logo canvas bag for only 99 cents.

 

About Fresh & Easy Neighborhood Market

 

In addition to fresh prepared meals, meats and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at unbelievably low prices. The grocer's popular fresh&easy brand products have no artificial colors or flavors, no added trans fats, no high-fructose corn syrup, and only use preservatives when absolutely necessary.

 

On average, Fresh & Easy stores use 30% less energy than a typical supermarket, which helps customers save money – and also helps the environment. Fresh & Easy uses LED lighting in external signs and freezer cases, offers customer recycling in every store, and uses advanced refrigeration and freezer units to cut back on energy usage. The company also recycles or reuses all of its display packaging, sending the majority back through its distribution center.

 

Fresh & Easy opened its first LEED (Leadership in Energy and Environmental Design) Gold certified store last year and is a pilot member of the LEED Volume Certification Program, demonstrating its commitment to build sustainable buildings. The company has also voluntarily joined the California Climate Action Registry and The Climate Registry to disclose its greenhouse gas emissions. At its distribution center in Riverside, the company invested $13 million in a solar roof installation, which at 500,000 square feet is one of California's largest.

 

For more information about Fresh & Easy, visit www.freshandeasy.com. Also follow the company on Twitter at: www.twitter.com/fresh_and_easy and become a fan on Facebook at www.facebook.com/freshandeasy. 

 

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Brendan Wonnacott

Fresh & Easy Neighborhood Market 

Communications Director

Office: 310.341.1356

Cell: 310.872.7613

brendan.wonnacott@freshandeasy.com

 

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