| Fruit Logistica Berlin – 9-11 February 2011
The World of Fresh Produce
International Trade Fair for Fruit and Vegetable Marketing in Berlin
PRESS RELEASE FRUIT LOGISTICA 2011 honours innovation of the year Fruit Logistica Innovation Award 2011 recognises pioneering developments in the fresh produce trade Application deadline for Fruit Logistica 2011 and FRESHCONEX 2011 exhibitors is 26 November 2010 Berlin, 12 October 2010 – For the sixth time, Messe Berlin and FRUCHTHANDEL MAGAZINE (Dusseldorf) are inviting exhibitors at the leading international trade fair for fruit and vegetable marketing to submit their entries for the FRUIT LOGISTICA Innovation Award (FLIA). Presented to honour outstanding innovations in the fresh produce sector and its service industries, the award recognises new products or services that have had a positive impact on the market. The award competition is open to all FRUIT LOGISTICA 2011 exhibiting companies that have introduced an exceptional innovation to the market between 1 November 2009 and 31 October 2010. Exhibitors at FRESHCONEX 2011 are also invited to submit entries for the FLIA. FRESHCONEX, the international trade fair for fresh produce convenience, takes place parallel to FRUIT LOGISTICA 2011 on 9-11 February in Halls 7.2a, 7.2b and 7.2c at the Berlin Exhibition Grounds. Application deadline for the FLIA is 26 November 2010. A panel of experts will select the year's ten most significant innovations from the submitted entries and nominate them for the FRUIT LOGISTICA Innovation Award 2011. These ten innovations will be presented at FRUIT LOGISTICA 2011 in a special exhibit area between Halls 20 and 21. More than 50,000 trade visitors expected from 125 countries will have the opportunity to vote for the innovation of the year during the first two days of the fair. The winner will be announced at the official award ceremony on 11 February 2011. Registration forms and detailed conditions of entry are available in PDF format from the FRUIT LOGISTICA website under Exhibitor Service / FLIA Registration. Attracting widespread interest from industry experts and the media, the FLIA has become the most coveted award in the fresh produce industry. Previous FLIA winners include "Salanova" lettuce produced by Rijk Zwaan (2006), "Vitamini's" vegetable snack produced by FresQ/Rainbow Growers Group (2007, the "Intense" beef tomato from Nunhems Netherlands BV (2008), the "Sweet Green Pepper" produced by Enza Zaden (2009) and the Arils Removal Tool (ART) for pomegranates developed by Mehadrin Tnuport Export. This press release is also available on the Internet: www.fruitlogistica.com | 
Press contact: Messe Berlin GmbH Michael T. Hofer Director, Corporate Press and Public Relations Wolfgang Rogall Press Officer Messedamm 22 14055 Berlin Tel.: +4930 3038-2218 Fax: +4930 3038-2287 rogall@messe-berlin.de Executive Board: Raimund Hosch (CEO),
Dr. Christian Göke Chairman of the Supervisory Board:
Hans-Joachim Kamp Commercial Registry: Charlottenburg Admin. Court, entry no. HRB 5484 B Additional information: www.fruitlogistica.com www.messe-berlin.com |
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