FRESHCONEX 2011 - Feb. 10 2011

10 February 2011

The latest media information from FRESHCONEX 2011 is provided free of charge on the Internet: (www.freshconex.com / Press Service/):

Agrolito supplies 25 varieties of winter lettuce
Spanish lettuce grower Agrolito has been providing the European food processing industry with first-class raw materials, from classics like endive and iceberg lettuce, to premium salad varieties like lollo rosso and red batavia or baby-leaf plants like spinach, arugula and oak leaf since 1998. "Our great strength lies in close cooperation with our customers as well as in our flexibility when it comes to regard to new varieties and demands," says Managing Director Francisco Galiàn of the secret behind his company's remarkable growth rates. To be even more independent of weather conditions and therefore have a greater certainty of fulfilling its orders, Agrolito has been cultivating additional land in Tunisia for the past six years. (Hall 7.2B, Stand B-01. Contact: Francisco Galián, tel. +34-968-587560, e-mail: info@agrolito.com)
Cryosalus Systems: Patented hibernation for fruit and vegetables
Thanks to a patented process developed in Greece, instead of deep-freezing, fresh-cut fruit and vegetables can now be placed in a form of suspended animation, appropriately dubbed Hibernation®. "With this technique, products not only retain their natural consistency, taste, aroma and colour. They also stay fresh for several months stored at a temperature of -18° Celsius," reports Alfredo Resano, Technical Director of Cryosalus Systems. The company has come to FRESHCONEX for the first time in the hope of finding processing-industry partners interested in using the new technique to bring fresh-cut fruit and vegetables to the consumer's table in harvest-fresh condition. (Hall 7.2C, Stand B-03a. Contact: Alfredo Resano, tel. +34-664412565, e-mail: alfredo@cryosalus.com)
Fructofresh: Fully prepared for food retailers
Speaking at FRESHCONEX, Pawel Stobba, Sales Manager of Fructofresh based in Poland, reported that his company invested heavily last year in optimising its manufacturing workflow. The fresh-cut fruit specialist hopes this strategy will pave the way for a sales offensive aimed at food retailers. "This is where the greatest flexibility is required," he said. Fructofresh has long enjoyed a good reputation for its meticulous processing and optimal packaging. The company's 120 employees cut all products by hand. From there it's not far to the two packaging lines where the fruit is apportioned into large packs and smaller single-serving cups. Key customers include high-end restaurants in the major sales markets France and Germany. (Hall 7.2B, Stand B-08. Contact: Pawel Stobba, tel. +48-683590202, e-mail: info@fructofresh.com)
Kellermann: Aiming the Big Shaker at the convenience market
It goes without saying that Swiss salad specialist Kellermann has brought a fresh new convenience idea to the FRESHCONEX. The Big Shaker contains everything you would expect from a healthy modern salad snack. The transparent container shows the consumer all the various mixed-salad components, including noodles or rice, be it a Tuscan or Californian, Mexican or Hawaiian salad. The see-through lid includes a folding fork and salad dressing in a small PET bottle making the entire product ready-to-eat. The Big Shaker is a healthy takeaway in standard Kellermann quality and is perfectly suited to any variety of snack. (Hall 7.2A, Stand A-07, Contact: Martin Kellermann, tel. +41-52-7250000, e-mail: info@kellermann.ch)
Sealed Air finds clever way to package strawberries
British company Sealed Air is celebrating its debut at FRESHCONEX with a brand new product range. The food packaging specialist has developed a varied collection of PET trays for strawberries, raspberries and blackberries – and is planning to take the European fruit market by storm. All trays can be thermo-sealed and optionally include a snap-on lid. The trays are available in a variety of colours and depths, with optional ventilation holes, dome-shaped lids and sections. Sealed Air operates a comprehensive sales network with outstanding customer support on-site. (Hall 7.2B, Stand B-07. Contact: Scott Woolfert, tel. +44-1202-666666)
Premiere at True Fruits: Healthy chips to fight fat
"Unhealthy chips end up on your waistline. Good ones come from True Fruits." This is the concept behind the latest product idea from innovative smoothie specialist True Fruits based in Bonn. The new products are freeze-dried strawberry, pineapple and apple fruit slices that are extremely crispy and packed with flavour. A perfect snack for trend-conscious urban consumers. True Fruits is showcasing its line of pure fruit products at FRESHCONEX for the first time. Along with the five different smoothies with an exotic twist that captured the market five years ago, the young company is now offering fresh-squeezed drinks in elegant bottles. And just like all True Fruits products, they are 100% natural, unpasteurised and free of concentrates, preservatives, added water, colours and stabilisers. Properly chilled, the drinks have a shelf life of seven days. A logistical stroke of genius makes it possible to supply the juices fresh throughout Germany. No wonder the company's motto is "100% fruit, no tricks". (Hall 7.2C, Stand B-02. Contact: Inga Koster, tel. +49-228-3873380, e-mail: koster@true-fruits.com