Poll: Thirty Percent of Americans Choose Starbucks as Their Favorite Coffee

Poll: Thirty Percent of Americans Choose Starbucks as Their Favorite Coffee

Atlanta, Ga. – November 17, 2011 – Americans love their coffee. Whether it’s a nice piping hot cup of brew to start the day, served with cake as an after-dinner dessert, or as an afternoon pick-me-up.

Poll Position wanted to know what retail outlet is our favorite to buy coffee.

In a national scientific telephone poll, 30% chose Starbucks, with McDonald’s and Dunkin’ Donuts each tied for second each with 19%.

Here is a breakdown of the poll results:

Starbucks: 30%
McDonald’s: 19%
Dunkin’ Donuts: 19%
Caribou Coffee: 7%
Seattle’s best Coffee: 3%
Some Other Shop: 15%

While Starbucks led the way in almost all of our categories, it finished fourth among the 65 and older group. McDonald’s was their first choice with 27%, Dunkin’ Donuts was second at 22%, some other shop was third at 17%, Starbucks fourth with 16%, Seattle’s Best was fifth at 5%, Caribou Coffee came in sixth at 3%.

See a breakdown of survey participants by age, race, gender, and political affiliation in crosstabs for this poll at http://media.pollposition.com.s3.amazonaws.com/wp-content/uploads/Poll-Position-Crosstbas-Social-media-helpful-or-harmful.pdf.

Poll Position’s scientific telephone survey of 1,170 registered voters nationwide was conducted November 15, 2011 and has a margin of error of ±3%. Poll results are weighted to be a representative sampling of all American adults.

What do you think? Who is your favorite coffee retail outlet? Vote in our online companion poll and comment at http://pollposition.com/2011/11/17/favorite-coffee/.

The online companion poll in which you can vote provides unscientific results, meaning it’s a tally of participating Poll Position users, not a nationally representative sampling.

Poll Position is committed to transparency and upholding the highest professional standards in its polling, explaining why we provide you with the crosstabs of our scientific polls. Crosstabs provide a breakdown of survey participants by age, race, gender, and political affiliation.

Learn more about Poll Position’s polling methodology at http://pollposition.com/2011/09/26/our-polling-methodology/.