Monday, March 23, 2015

Paula Deen Premieres on EVINE Live Selling Exclusive Food and Pantry Product Line and Interacting with Fans on Google+ Hangouts

MINNEAPOLIS, MN – March 19, 2015 – EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company (evine.com), will debut Paula Deen’s Kitchen on Thursday, March 25th, 2015. Fans will also have an opportunity to interact with Paula and her family in live Google+ Hangouts online. Paula Deen, a culinary icon who has authored 14 cookbooks that have sold more than 11 million copies, is bringing her Southern charm to EVINE Live along with a fabulous collection of exclusive food and pantry products, plus delicious, mouth-watering recipes.

“We’re thrilled to finally debut Paula Deen’s Kitchen,” said Russell Nuce, Chief Strategy Officer of EVINE Live. “Our viewers have been buzzing with excitement on social media since we announced on February 13th that she would be joining us. We look forward to welcoming her fans to the network, where they will be able to shop, share, and smile with their favorite ‘Queen of Southern Cuisine.’”

“I’m so excited to debut my new show on EVINE Live,” said Paula Deen. “Y’all are going to love the fabulous and flavorful products we have lined up for you to enjoy!” 

During multiple live shows, Paula will offer an exclusive assortment of food and pantry items for purchase, including her Signature Ham, Ooey Gooey Butter Cake mix, sugar-free chocolates, cooking-essential spices and rubs. Paula will also present a limited number of signed cookbooks and other exclusive products only available at EVINE Live.

Fans will have the opportunity to get up close and personal with Paula throughout the day. After her 12pm ET show on March 25th, Paula will be joined by her family and fans in a live Google+ Hangout to share family stories, favorite cooking moments, and more. Fans will get the chance to have their questions answered by Paula live on-air and online. Visit http://www.evine.com/pauladeen to learn more about Paula Deen’s Kitchen.

Culinary icon and Queen of Southern Cooking, Paula Deen is a self-made success story who learned the secrets of Southern cooking from her grandmother. Paula’s first business, The Bag Lady, started her successful career and led to the opening of her first restaurant, The Lady and Sons, with her two sons Bobby and Jamie five years later. In 2014, Paula launched the Paula Deen Network, an interactive digital cooking and lifestyle network that combines great recipes, meal-planning tools and more.


Viewers are invited to tune in to EVINE Live via cable and satellite, mobile apps, and online at http://www.evine.com. EVINE Live airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228 and the nation’s top cable providers. Find the EVINE Live channel in your area: http://bit.ly/1CNa450.

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