Can this go on forever?

Is this industry doomed to be skewered during each news cycle? Now news reports implicate lettuce in the E. coli Taco Bell outbreak. I was doing interviews in the Minneapolis area today, one radio talk show host asked listeners if they were going back to the Taco Bell and Taco John restaurants. Taco John restaurants have also been in the news with an E. coli outbreak. Meanwhile, Calif. Rep. Sam Farr has called for increased research funding for pathogens on produce.

As this food safety crisis extends, I fear most for the impact on fresh cut produce, particularly at food service outlets.