The earth is flat

I'm stunned; another processed food marketer is piggybacking on the good for you glow of fresh produce. Here, Consumer Reports checks out Flat Earth Fruit and Veggie Crisps. What's the verdict?

Here is an excerpt:

As chips go, this new product is enjoyable and more nutritious than regular potato or corn chips. But for health's sake, you're better off with a serving of unprocessed vegetables or fruit.
The baked fruit and veggie crisps promise not only great taste but also a half-serving of real fruit or vegetables in every ounce.
....

Like most produce-themed chips, these are no substitute for the real thing. While all the Flat Earth crisps provide a decent dose of vitamin C, and the vegetable crisps provide vitamin A (see table), they have significantly more fat and calories per ounce, and in the case of the veggie crisps, a lot more sodium than their vegetable counterparts. They're also generally lower in fiber and have less of vitamins A and C. That's in part because the processing and heat required to turn fruits and vegetables into chips likely destroys many of their healthful phytochemicals, including the antioxidants (though baking destroys fewer phytochemicals than frying). Call it the veggie-chip curse.What about the claim that every ounce contains a half-serving of fruits or vegetables? A spokesman for Frito-Lay said that each 1-ounce serving contains one-half a USDA recommended serving of the relevant fruits and vegetables that are then chopped up and dried.


TK: I can't believe they are marketing the fact that each 1-ounce serving contains one-half a serving of fruits or vegetables. While I guess I should commend them for making a more tasty chip, they are blatantly hijacking the 5 a Day/More Matters fresh produce message.That's tantamount to saying the earth is flat, and thus the irony. Cease and desist with the half a serving nonsense, Frito-Lay.