New flow for Fruit Logistica

Guest blogger Lance Jungmeyer here ....

The U.S. market is gearing up for the PMA Fresh Summit in Houston.

Not content to sit by the wayside, the marketers of FruitLogistica are trying to illustrate how their 2008 show will be different from previous incarnations.

The show will feature more halls, with all of them on one level instead of two or three.

The important change, at least as far as North, South and Central American exhibitors go, is in the change of traffic flow that theoretically will bring more footsteps to Hall 25, or the Americas Hall.

In the past, visitors had to go up a flight of stairs and out of their way in order to happen upon the Americas Hall. Exhibitors complained and Fruit Logistica listened.

Next year will be my fourth trip to Fruit Logistica. I've found it to be an engaging event, a feast for the senses. I don't generally accomplish as much as I do at PMA's Fresh Summit, but I nevertheless am exposed to some things that I've never seen before. It's a whole different world, and one that is ripe for exploitatation, especially for export-oriented firms now that the dollar is so low.