Roberta Cook
More than one industry leader considers UC Davis economist Roberta Cook's insights into the produce business prophet-like, and it is easy to see why. Here is Dr. Cook's presentation, updated in November and passed along by PMA, on "Trends in the marketing of Fresh Produce and fresh cut products."
Labels: FDA, Fresh and Easy, Roberta Cook
3 Comments:
Tom, thanks. This is the type of article I really enjoy. Very informative. I hope the new owners of the Packer allow you to continue with Fresh Talk.
Roberta,
Thanks for the note. For Fresh Talk readers, check out Roberta's Web site is
http://www.agecon.ucdavis.edu/people/faculty/page.php?id=124
As an aside, Vance Corp. is still the long time owner of The Packer.
Tom K
Thanks for the adVance information.
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