Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Wednesday, January 2, 2008

When the weather outside is frightful - Retail Produce Ad roundup

Here in suburban Kansas City, the first page of food ads ("When the weather outside if frightful" - Hen House; Celebrating a new year and a healthier you - HyVee; Staying healthy for a great 2008! - Price Chopper) featured fresh blueberries, Dole salad mixes, bananas and cantaloupes.

Somewhat contrasting approaches as Hen House featured comfort food of chili, strip steak, apple pies and Blue Bunny ice cream. HyVee features a woman lifting a barbell, boneless skinless chicken breast, yogurt and Dole salad blends. Likewise, Price Chopper featured chicken breast, yogurt, Lean Cuisine, cantaloupe and Cheerios. Got to hand it to the Hen House ad planner for going against the grain and being counter intuitive - that is, if his approach resonates with his customers.

By the way, I've added some links for online food ads, and you can find that here.

A few highlights from the food pages:
Hen House - Jan. 2 - Jan. 8
Blueberries (Chilean fruit logo) 2 4.4 oz. for $4

HyVee Jan. 2-8
Dole Salad blends: 5 to 12 oz. packages: 2 for $3

Dillons Jan. 2-8
Bananas : 2 lbs for 88 cents

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