Produce Performance - 2008

On the volume side of the retail produce ledger, there is a lot of red ink. That much is immediately evident when look at a summary of retail produce performance in 2008 . Steve Lutz of The Perishables Group provided a powerpoint slide that summarizes retail produce performance in 2008. Look for the slide at the bottom of the blog. Meanwhile, lLook for more coverage of retail produce sales in the upcoming issue of The Packer.

Here are just a few highlights>

All produce: dollar volume up 3.3%, volume down 3.6%, average price up 7.2%
Bananas dollar change up 16.5%, banana volume down 1.4%, average banana price up 18.2%
Potatoes up 12.8% in dollars, down 1.4% in volume and up 15.5% in average retail price
Berries up 9.8% in dollars, up 5% in volume and up 4.5% in average price
Avocados up 7.8% in dollars, down 1.8% in volume and up 9.7% in average retail price
Apples up 5.5% in dollars, down 6% in volume and average price up 12.2%


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