Fruit Logistica briefs - Feb. 11

Boema: Potatoes not just peeled, but also surface-treated

Italian machine-manufacturer Boema supplies technical solutions for every step of the production chain, from initial fruit and vegetable processing, to the production of jellies and jams. The company's presence at FRESHCONEX focused on the latest generation of potato peelers. These machines offer not only standard programs for washing, peeling and cutting potatoes, but also an innovative ozone treatment procedure. According to the company, potatoes treated with ozone have a much longer shelf life. (Hall 7.2A, Stand B-09, Contact: Marco Cortese, tel. +39-173678711, e-mail: boema@boema.com)

Cellpack: Intelligent packaging solutions

With production sites in France, Switzerland and Germany, Cellpack Packaging specialises in packaging concepts designed to meet the highest standards in terms of food safety, freshness and presentation. FRESHCONEX is where the innovative company is showcasing intelligent solutions for all phases of fresh fruit and vegetable processing. Sales Manager Christèle Demeunynck is excited about the company's success at the trade fair: "We were able to meet with our customers from America and Africa here. This saves us a huge amount on travel." (Hall 7.2B, Stand B-02. Contact: Christèle Demeunynck, tel. +33-3-89255100, e-mail: christele.demeunynck@cfs.fr)

Highest quality food for hospitals, schools and retirement homes

Focusing on commercial caterers, restaurants and the food processing industry, Belgium-based food specialist Deliva supplies a wide variety of products ranging from high-quality ingredients, to complete menus. "We supply commercial kitchens that prepare food for retirement homes, hospitals and schools. So we need to meet the highest quality standards", said Managing Director Herman Schepers at FRESHCONEX. The company prepares food at two sites covering a total area of more than 8000 square metres in the town of Genk. New product ideas in the pipeline include a line of top-quality baby food produced from purely organic raw materials. (Hall 7.2C, Stand B-05. Contact: Herman Schepers, tel. +32-89629300, e-mail: herman.schepers@deliva.be)



HiFi: Premium films for premium trays

"What good are premium-quality PET trays for fresh fruit and salads if the film cover rips or becomes foggy?" asks Koos Ruijgrok, Sales Manager for the Dutch company HiFi Industrial Film. As a specialised manufacturer of polyester films, HiFi guarantees that all its products are easy to peel off with an integrated seal and anti-condensation concept. Exhibiting at FRESHCONEX for the first time, the company managed to establish an unexpectedly large number of international business contacts. (Hall 7.2A, Stand A-03. Contact: Koos Ruijgrok, tel. +31-229-272282, e-mail: hifi.nl@tiscali.nl)

Hoogesteger bottles pure fruit

Juice that's just like home-squeezed. The Netherlands-based Hoogesteger company has been producing fresh-squeezed pressed juices from the best seasonal fruit since 1988. Without pasteurisation, preservatives, concentrate, artificial flavour enhancers, aromas or colouring. All fruit is peeled beforehand and carefully inspected prior to squeezing. The juice is then bottled according to strict hygiene and quality standards. Product shelf life is eight days if kept at below 7° Celsius. This is quality you can taste and, according to Hoogesteger, has made the company the premium segment market leader in the Benelux countries. "Our growth potential on this market has reached its limit. That's why we're at FRESHCONEX to explore new markets for our juices and smoothies," says Sales Manager Albert de Vries commenting on Hoogesteger's debut appearance at the trade fair. (Hall 7.2C, Stand B-07. Contact: Albert de Vries, tel. +31-20-4073000, E-Mail: albert.devries@hoogesteger.nl)

The fastest way to peel a pineapple

The staff working at the FRESHCONEX exhibition stand sponsored by Canadian company ISA Automation impressively demonstrated how quickly and efficiently a pineapple can be peeled and cut into appetising pieces with a manually-operated machine. The two pineapple peelers on display are designed for food retailers who want to include fresh-cut pineapple in their fruit and vegetable sections. (Hall 7.2C, Stand B-10. Contact: Stephen Albanese, tel. +1-9057380775, e-mail: salbanese@isaautomation.com)