Sunday, May 22, 2011

Cross-Country Tour to Explore America’s Vegan Food Movement

Cross-Country Tour to Explore America’s Vegan Food Movement 
Just Eats Tour will be 3-Week Exploration of America’s Fastest Growing Food Craze

Watkins Glen, NYMay 17, 2011 –  To commemorate Farm Sanctuary’s 25th Anniversary, co-founder Gene Baur is hitting the open road for a three-week cross-country adventure to explore the food, people and places sparking a national awakening toward conscious consumption and respect for farm animals.

The Just Eats Tour will launch from the organization’s 25th Anniversary Gala in New York City on May 14 and will arrive at its final stop in Orland, CA on June 5.  In his iconic Volkswagen van, Gene will travel across America seeking out the game-changers at the heart of the movement. This is the same van Gene sold veggie hot dogs out of to raise the money to start Farm Sanctuary 25 years ago. Through recipes, videos, photos, blog posts, and interviews, Gene will explore the past, present, and future of the vegan food movement. Oh, and he’ll be eating well and sharing delicious recipes he picks up along the way.

“Farm Sanctuary has achieved great things in our first 25 years and I’m very optimistic about the next 25 years,” says Baur. “The Just Eats Tour is a chance to celebrate our history as well as an exploration of where we are going as a nation. I believe we are in the midst of an awakening about the profound impacts food has on our lives and the well-being of the planet. This adventure is about the people, places, and food behind the growing vegan food movement.”

Farm Sanctuary and Gene want you to be a part of the experience! Follow the van on the Just Eats Tour website (, share your own recipes, take the Vegan Challenge, and enjoy the food, people and stories behind the fastest growing food movement in America.. 

Be part of the Just Eats Tour!

·         Follow the van online at and follow Gene on Twitter at @genebaur
·         Share Just Eats Tour videos, recipes, and other content with your friends
·         We dare you to take the Vegan Challenge during the tour!
·         Submit your own vegan recipes to be featured on the Just Eats Tour website
·         Come meet Gene at any of the stops or encourage friends to do so (full list of stops included below)

About Farm Sanctuary
Co-founded in 1986 by beloved animal protection icon Gene Baur, and funded initially by sales of veggie hot dogs from his VW van at Grateful Dead concerts, the once fledgling, all volunteer organization has grown to become the nation’s leading farm animal protection organization, with more than 230,000 members and supporters. A few of Farm Sanctuary’s achievements include:

  • Being the organization responsible for bringing farm animal issues into the mainstream consciousness
  • Urging passage of the first U.S. laws to protect animals on farms
  • Initiating the first cruelty convictions at stockyards and slaughterhouses
  • Establishing the largest rescue and refuge network for farm animals in North America

Farm Sanctuary shelters in Watkins Glen, N.Y., and Orland, Calif., provide lifelong care for hundreds of rescued animals, who have become ambassadors for farm animals everywhere by educating visitors about the realities of factory farming. Additional information can be found at or by calling 607-583-2225.

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