Getting enough of what

This LA Times story points to inconsistencies in the way researchers track fruit and vegetable consumption.
From the story:

The NHANES and USDA keep track of various kinds of fruits and vegetables, but the BRFSS doesn't. This can lead to head-scratching differences. The recent NHANES report says that more people are getting enough veggies — but not fruit. The BRFSS paper says the opposite: More Americans eat their fruit. Some experts say that counting fruits and vegetables separately is important because the two have different nutrients. Not everyone agrees. "Whether something is called a fruit or a vegetable means nothing," says Dr. David Heber, director of UCLA's Center for Human Nutrition. The tomato, he says, is botanically a fruit but classed as a vegetable by decree of the U.S. Supreme Court, in 1893. This made tomatoes legally vegetables so they could, unlike fruits, be taxed. Nutritionists everywhere wonder if it will take such drastic measures to get us to eat our fruits and vegetables. ,

TK: This brings to mind a comment from one consultant I was visiting with recently who mentioned that fruit and vegetable marketers are still woefully deficient in the level of information they possess about consumer purchases and preferences of fresh produce. We don't know enough about how consumers interact with fresh produce in general, even to the point of statistical uncertainty about who is getting enough of what. We do know that nearly everyone could eat more, and that at least confirms More Matters is a good message to latch on to.