Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Monday, November 26, 2007

The best produce holiday and an ad for La. citrus

What's the best holiday for produce sales? So far, 33% of readers who have taken part of the Fresh Talk poll (time is winding down to vote, by the way) say Thanksgiving and 33% say the July 4 holiday, with Easter netting 22% and Christmas 11%.

The Hen House Market post-Thanksgiving produce ads in the suburban Kansas City market (Nov. 23-Nov. 27) featured front page treatment for 5-lb box of satsuma mandarins from Plaquemines Parish, Belle Chase La. by Ben Sr. and Ben Jr. Becnel. "The Pride of Becnelville!", "Family Owned Farm!" helped describe the product. Louisiana citrus doesn't get a lot of run, so it was intriguing to see them featured at $4.48 for a 5-lb box. Here is a link to a profile of the La. citrus industry.

The front page of the Dillons food ad featured new crop Cameo apples at 99 cents/lb, while the Price Chopper ad gave front page treatment to new crop Texas grapefruit.( 4-5-lb bags for $10)

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