Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Monday, October 8, 2007

National Retail Report

In case you haven't seen the USDA's National Fruit and Vegetable Retail report, be sure to look it up here. By the way, no market news reports today because of observance of the Columbus Day holiday.
In the statistics below, I was surprised with the extent of ad support for tomatoes on the vine in the vegetable subset.



The report provides a nifty feature, a pie chart of fruits as a percentage of total fruit ads:
Here is the first breakdown from Oct. 5, Vol. 1, No. 1
Fruits as percentage of total fruit ads:
Mangoes: 4%
Cantaloupe: 6%
Blueberries: 1%
Bananas,organic: 2%
Bananas: 4%
Pears, Bartlett: 16%
Oranges, navel: 1%
Pineapple: 3%
Plums: 1%
Strawberries: 2%
Strawberries, organic: 1%
Lemons: 0%
Grapes,green/red: 14%
Clementines: 0%
Grapefruit, red: 1%
Limes: 1%
Apples,red delicious 3%
Peaches: 5%
Nectarines: 4%
Avocados, hass: 3%

Bartlett Pears 9/14 to 10/5 - http://sheet.zoho.com



Vegetables as Percentage of Total Vegetable Ads
Beans,round green: 2%
Asparagus: 7%
Broccoli, organic: 1%
Broccoli: 2%
Corn: 2%
Celery: 4%
Cabbage: 3%
Tomatoes,grape:4%
Tomatoes,grape organic: 2%
Squash, zucchini: 6%
Potatoes, russet: 3%
Peppers, bell red: 6%
Peppers, bell green: 4%
Onions, yellow: 4%
Onions, sweet: 5%
Tomatoes on the vine: 14%
Tomatoes, organic: 0%
Sweet Potatoes: 4%
Tomatoes: 3%
Mushrooms, white: 7%
Cucumbers: 4%
Lettuce,romaine: 2%
Lettuce,iceberg: 2%
Carrots,baby organic: 5%:
Carrots, baby: 7%



California Tomatoes 9/14 to 10/5 - http://sheet.zoho.com

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