Selling a solution

There is an article that touts the benefit of an organic transparent film wrap made of fruits and vegetables that is said to help protect against E. coli. Selling solutions is what makes the world goes round, but I've got to wonder about the mainstream potential of this one.

Meanwhile, one marketer I talked to in Minneapolis said that some third party inspectors need to exert greater scrutiny on their clients' food safety practices. What's more, he said most third party inspections are scheduled; he argues that unannounced third party audits would be more effective. In the end, it is the commitment of management to food safety standards that is most important. The issue of "auditing the auditors" also is a topic that may warrant revisiting as well.