Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Wednesday, March 7, 2012

Taste of Home Launches its First Interactive iPad App

Taste of Home Launches its First Interactive iPad App as Part of its Growing List of Digital Destinations for Home Cooking Community

User Friendly App Features Full Screen Recipes, Virtual Recipe Box, Instant Share Functions, Glossy Food Photography and Unprecedented Editor Access

(New York, NY – March 7, 2012) Taste of Home has announced the launch of its first iPad app. The app provides yet another level of user interactivity with the Taste of Home brand along with existing digital destinations online at Tasteofhome.com; popular e-readers Kindle, Nook and Zinio; mobile apps; Facebook, Twitter and Pinterest. Home cooks across the country now have access to more food and entertaining inspiration for the holidays and any time of year than ever before, right at their fingertips.

Taste of Home is a go to resource for consumers at the holidays and any time of year, and the new iPad app allows for an unparalleled exchange of tried and tested family recipes to help with holiday entertaining. Complete with easy to follow step-by-step instructions; delicious food photography; and reliable kitchen tips; this is the essential app for any home cook. Favorite recipes can now be instantly shared with friends and family across Facebook, Twitter and via email. Users can pose questions and give feedback directly to the editors as well as enter Taste of Home contests all from within the app.

The Taste of Home app is free to download. A full year digital subscription is $14.99 via the app. Individual bimonthly issues, starting with the February/March 2012 issue, can be purchased for $3.99. Current subscribers to the Taste of Home print edition will receive complimentary access to the iPad editions for six months by downloading the App and selecting “Current Magazine Subscriber”.

Follow Taste of Home on Facebook: www.facebook.com/tasteofhome
Follow Taste of Home on Twitter: @tasteofhome

Taste of Home is a go to resource for the holidays and any time of the year for information on food, cooking and entertaining. Each year thousands of great home cooks from across the United States and Canada submit more than 40,000 recipes, of which 3,000 are published in Taste of Home magazines and online, making Taste of Home one of the largest and most successful practitioners of user generated content. Before being published, every recipe is tested in the Taste of Home Test Kitchen to ensure that it can be prepared with affordable, everyday ingredients from regular grocery stores. Taste of Home content is available in print; online at Tasteofhome.com; in books; via digital download on iPad, mobile apps and Kindle; and Facebook and Twitter.

Monsanto: SEARCH FOR 2012 AMERICA’S FARMERS MOM OF THE YEAR NOW UNDER WAY

SEARCH FOR 2012 AMERICA’S FARMERS MOM OF THE YEAR NOW UNDER WAY
Visit AmericasFarmers.com to nominate your favorite farm mom for a chance to win up to $10,000 and the national title

ST. LOUIS (March 1, 2012) – Monsanto’s search for America’s Farmers Mom of the Year is back for 2012, along with a $10,000 grand prize.
Anyone can nominate their favorite farm mom by visiting AmericasFarmers.com by April 23 and submitting a 300-word essay explaining how she contributes to her family, farm, community and agriculture. Five regional winners will be selected by a panel of judges from American Agri-Women and Monsanto.  Profiles of the regional winners will be posted to AmericasFarmers.com, where online voting will determine the national winner to be announced on Mother’s Day. All regional winners will receive a $5,000 cash prize from Monsanto; the national winner will receive an additional $5,000.
“Monsanto is thrilled to recognize the nearly 1 million female farmers in the U.S. who help provide food and fiber for our growing global population while raising the next generation of American farmers,” said Consuelo Madere, America’s Farmers Mom of the Year spokesperson and Vice President, Monsanto Vegetable Seeds and Asia Business. “Mother’s Day is the ideal time to reflect on all that farm moms do to enhance our lives at home, in our schools, on our farms, in our rural communities and beyond. It’s an honor to pay tribute to these amazing American women.”
Nominations were received from 47 states in 2011. Last year’s national winner, Bette Lu Lerwick (with husband, Ron, and in partnership with son, Monte, and his wife, Megan) raises wheat, corn, dry beans, hay, sunflowers and beef cattle on the high plains of Wyoming. “I don’t view the America’s Farmers Mom of the Year title as recognition for me in particular, but as an honor for all farm women, past and present, who could win this hands down,” Lerwick said.
A highlight of the experience for her was accepting the cash prize and receiving a standing ovation from an audience that included Wyoming Gov. Matt Mead and Sen. John Barrasso.
Last year’s regional winners were as diverse as the farms they operate, from a California dairy operation to a Maryland vineyard. These women used the America’s Farmers Mom of the Year title to extend their mutual passion for agriculture beyond their respective communities. This included speaking at national industry conferences, launching blogs and participating in webisodes to give consumers a peek into daily life on the farm. They have been featured in national print publications and have been recognized by their state associations—and even on the floor of their state House of Representatives.
“The incredible contributions that America’s farm families make to their communities, our economy and to society is easily overlooked these days, when so few of us have the opportunity to spend time on a farm. Who better to bring these stories front and center than farm moms?” Madere said. “If your life has been touched by a farm mom, I encourage you to nominate her.”
Complete eligibility requirements and official rules for America’s Farmers Mom of the Year can be obtained online at www.AmericasFarmers.com or by sending a self-addressed, stamped envelope to America’s Farmers Mom of the Year, 914 Spruce Street, St. Louis, MO 63102.
America’s Farmers Mom of the Year is an element of Monsanto’s America’s Farmers program, an advocacy effort promoting, recognizing and supporting U.S. farmers through communications, awards and special programs that highlight the importance of agriculture.