Federal Excise Tax on Sugar in Soda Proposed

Rep. DeLauro’s SWEET Act Would Raise About $10 Billion for Prevention Programs

WASHINGTON—The Center for Science in the Public Interest and other health groups today announced their support of federal legislation that would tax the sugars in soda and other sugar drinks.  Aimed at preventing diabetes, heart disease, obesity, tooth decay, and other soda-related diseases, the bill, introduced today by Rep. Rosa DeLauro (D-CT), would levy an excise tax of one cent per 4.2 grams—one teaspoon—of caloric sweetener.  That would raise the price of a 12-ounce can of Coca-Cola by about 10 cents—enough to put a modest dent in consumption, says CSPI, but also enough to raise on the order of $10 billion a year for diet-related disease prevention programs.

The bill is the Sugar-Sweetened Beverages Tax Act of 2014, or the SWEET Act.

“The SWEET Act represents a bold federal effort to counter the soda industry’s relentless and greedy marketing campaigns that promote tooth decay, diabetes, heart disease, and obesity,” said CSPI executive director Michael F. Jacobson.  “Passage of this legislation would provide the resources necessary for greatly reducing rates of obesity and other soda-related health problems.”  

Groups such as the American Heart Association, American Public Health Association, Latino Coalition for Healthy California, Public Health Institute, and the National Alliance for Hispanic Health also announced their support of the SWEET Act today.

More than half the states already have small sales taxes on soda.  CSPI and other health groups have been calling for larger excise taxes, typically on the order of a penny per ounce.  In November, residents of San Francisco will vote on a ballot question calling for a two-cent-per-ounce tax on soda and other sugar drinks, and Berkeley, Calif., will vote on a proposed one-cent-per-ounce tax.  In Mexico, a peso-per-liter tax on sugar drinks is credited with causing an immediate five percent drop in soda consumption in that country.

“States and local governments need money to help prevent and treat soda-related diseases, and we hope this federal effort inspires more jurisdictions to adopt similar measures,” Jacobson said.
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The Cheesecake Factory ‘Leads’ the (Fanny) Pack at 2014 Xtreme Eating Awards

Nutrition Action Healthletter Looks at “Bruléed” French Toast, “Bottomless” Steak Fries, “Monster” Milkshakes and Other Such Innovations

WASHINGTON—Three of nine Xtreme Eating Awards for 2014 were “won” by The Cheesecake Factory, though the nonprofit Center for Science in the Public Interest says the 150-outlet mall fixture could have easily swept the entire list.  The chain’s Bruléed French Toast, a plate of custard-soaked bread, topped with powdered sugar and served with maple-butter syrup and bacon, would require one to swim laps for seven hours to burn off its 2,780 calories.  The meal also has almost five days’ worth of saturated fat (93 grams), 2,230 milligrams of sodium (more than a day’s worth), and 24 teaspoons of (mostly) added sugar.  To put that load of sugar into context, the American Heart Association recommends a daily limit of nine teaspoons of added sugar for men and six for women.

The Cheesecake Factory may have reformulated a few dishes in response to being named a “winner” of Xtreme Eating Awards in years past.  “I was sick of winning that prize,” Cheesecake Factory founder and chief executive officer David M. Overton told the Wall Street Journal.  Nevertheless, the chain still sports numerous highly qualified Xtreme contenders, including a 2,800-calorie brunch item, a 2,400-calorie pasta, and a 1,500-calorie slice of cheesecake.

“Mr. Overton may be tiring of the prize, but he’s certainly making sure that The Cheesecake Factory remains the most calorically extreme chain that we’ve seen,” said CSPI dietitian Paige Einstein.  

Other winners of the 2014 Xtreme Eating Awards include:
• The Cheesecake Factory’s Farfalle with Chicken and Roasted Garlic doesn’t sound excessive and features mushrooms, tomato, peas, and caramelized onions.  But cream sauce helps bring its caloric payload to 2,410 calories, the calorie equivalent of a five-hour jog, as well as three days’ worth of saturated fat (63 grams) and 1,370 mg of sodium.
• The single unhealthiest meal CSPI found came from the 470-outlet Red Robin Gourmet Burgers.  It’s a “Monster”-sized A.1. Peppercorn burger, Bottomless Steak Fries, and Monster Salted Caramel Milkshake which has a grand total of 3,540 calories, three-and-a-half days’ saturated fat (69 grams), and four days’ worth of sodium (6,280 mg).  CSPI estimates the dish has 38 teaspoons—almost three-quarters of a cup—of added sugar. To dispose of those calories, the average person would need to walk briskly for a full 12 hours.
• “The Big Slab” of St. Louis-Style Spareribs at Famous Dave’s yields one-and-a-half pounds of pork.  Add Famous Fries, Wilbur Beans, and a Corn Bread Muffin and the meal has 2,770 calories, 54 grams of saturated fat, 4,320 mg of sodium, and 14 teaspoons of sugar.  “Not planning on mowing the lawn for seven and a half hours hours after dinner?  Expect the spareribs dinner to end up in your spare tire,” Nutrition Action says.
• Joe’s Crab Shack attracted CSPI’s attention in April when it discovered that the chain still used artificial trans fat in its kitchens.  This wasn’t one of the meals with trans fat, but The Big “Hook” Up platter at Joe’s is one of the highest-calorie entrées CSPI has ever found.  It’s a friedfoodaganza of something called Great Balls of Fire (“seafood and crab balls full of jalapeños and cream cheese coated in panko breadcrumbs … served with ranch”), Fish & Chips, Coconut Shrimp, Crab Stuffed Shrimp, Hushpuppies, and Coleslaw.  The entire meal has 3,280 calories, 50 grams of saturated fat, and 7,610 mg of sodium.  To burn off that many calories, one would need to play golf (without a cart or a caddie) for 11 straight hours.

“When French toast is ‘Bruléed,’ fries are ‘bottomless,’ and steaks are now garnished with not just one, but two Italian sausages, it’s clear that caloric extremism still rules the roost at many of America’s chain restaurants,” Einstein said.  “Two out of three American adults are overweight or obese and one in 10 adults has diabetes, thanks in part to The Cheesecake Factory, Chevys Fresh Mex, Maggiano’s Little Italy, and much of the rest of America’s chain restaurant industry.”

Some help may soon be on the way for people who want to avoid 2,500-calorie entrées and 1,500-calorie desserts at chain restaurants.  The health care reform legislation signed in 2010 contained a requirement that chains with 20 or more outlets disclose calorie counts on menus.  The menu labeling regulations are being finalized by the Food and Drug Administration and the White House.  When the rules go into effect, diners will easily see, for instance, that a slice of The Cheesecake Factory’s Reese’s Peanut Butter Chocolate Cake Cheesecake has 1,500 calories.  (Unfortunately, the rules would not require the chain to disclose the fact that it would take four-and-a-half hours of aerobics to burn off that slice).