National Retail Report - Nov. 28

From the USDA's National Retail Report of Nov. 28:


Retailers wrapped up their Thanksgiving promotions by prominently featuring turkeys on the front page of their ads along with usual ingredients that make up the traditional holiday dinner. Many had extended their ad schedules to accommodate the holiday. Some retailers featured new advertisements with the Christmas holiday theme by promoting gift wrap, tree ornaments, and children’s gifts. Overall fresh produce ad activity showed a decrease of nearly 10% this weekend corresponded to decreases in both fruits (4.5%) and vegetables (20%). The top 5 featured items accounted for about 40% of total ads. These were: sweet potatoes, grapes, celery, pineapples, and blueberries. Grapes, pineapple, and blueberries accounted for 47% of total fruit ads, and sweet potatoes and celery comprised 32% of vegetable ads. The humble Brussels sprout was widely featured in ads this week, however is not reported here.