Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Saturday, June 2, 2007

Perchlorate data a non-starter

Press coverage of the FDA's release of perchlorate data doesn't seem to indicate big public concern about the by-product of rocket fuel that is found in trace amounts in U.S. food. However, the Natural Resources Defense Council does argue the perchlorate exposure standard is set too high and should be reduced.

Here is an FDA FAQ on perchlorate.

Labels:

Fizzy fruit sizzles

Here is coverage of fizzy fruit at CNN.com. The story tracks the fledgling success of carbonated fruits and the efforts of Galen Kaufman. There was no reference to price points for the product in the story, but there were no negative comments from nutritionist advocates. Here is an excerpt that gives an idea of the current scope of distribution.

From CNN:

In 2005 Kaufman formed a company -- Fizzy Fruit -- and started small, selling carbonated grapes and apples. Today, its product can be found in 15 southwestern Wal-Marts, Bi-Low stores in four states, and 7-11 outlets across Texas. The company partnered with food distribution giant Sodexho to expand into Oregon's schools. And cafeteria workers in hundreds of schools nationwide fizz up their own fruits using patented carbonation machines, dubbed "Fizzilators."

TK: Here is a link to the FAQ from the Fizzy Fruit Web site, which links to a price sheet. My question is whether schools have the time and the money to make this concept work.



Labels: