New FDA Materials on Sanitation Concerns with Commercial Deli Slicers

New FDA Materials on Sanitation Concerns with Commercial Deli Slicers
February 9, 2011
As part of an initiative to improve food safety practices in retail and foodservice establishments, FDA has developed a poster and flyer designed to raise awareness of sanitation concerns with commercial deli slicers commonly used to slice meats, cheeses and produce in food stores, delis, restaurants and other foodservice establishments:
• The poster, targeted to operators of food establishments and their front line food employees, is suitable for posting near deli slicers, and explains the importance of proper slicer maintenance and highlights examples of hard-to-clean problem areas on deli slicers.
• The flyer, targeted to food safety professionals, offers tips to ensure deli slicers are being properly cleaned and maintained and when slicers should be removed from service until repaired or replaced
If deli slicers are not properly cleaned and sanitized on a regular basis, food soils and disease-causing microorganisms can accumulate on slicer surfaces and result in food contamination. These machines have a long life in retail and foodservice establishments, and over time they may become difficult or impossible to properly clean and sanitize. Routine professional maintenance of all deli slicers is critical to preventing these machines from becoming a significant food safety hazard.
Outbreaks of foodborne illness resulting in serious illnesses and hospitalizations have been linked to food that has become contaminated during contact with deli slicers. FDA continues to work closely with state and local governments and operators of restaurants, grocery stores and other food establishments to prevent illness from contaminated food. FDA is working with stakeholders to develop enhanced minimum standards for the design and construction of new deli slicers and to ensure that proper cleaning and maintenance instructions are provided with each machine.
FDA encourages consumers to ask store and restaurant management about the procedures they follow to ensure their deli slicers are properly cleaned and maintained.
The new poster and flyer are available in both English and Spanish at no charge and can be ordered at: http://www.fda.gov/downloads/Food/ResourcesForYou/UCM222258.pdf
For orders greater than 500, contact Shirley Turpin at shirley.turpin@fda.hhs.gov.
The documents can also be downloaded from the web at: http://www.fda.gov/Food/FoodSafety/RetailFoodProtection/IndustryandRegulatory
AssistanceandTrainingResources/ucm240554.htm

Statement by the Healthy Weight Commitment Foundation on the One Year Anniversary of the First Lady’s Let’s Move! Campaign

Statement by the Healthy Weight Commitment Foundation on the One Year Anniversary of the First Lady’s Let’s Move! Campaign
WASHINGTON D.C. – The Healthy Weight Commitment Foundation today extended its congratulations to First Lady Michelle Obama on the first anniversary of Let’s Move!, her ground-breaking program aimed at eliminating childhood obesity.

“Thanks to the First Lady’s initiative more Americans than ever are conscious of the problem of childhood obesity and committed to help solve it. Her leadership has resulted in a groundswell of support for this cause,” said Lisa Gable, executive director of the Healthy Weight Commitment Foundation.

“The First Lady is talking about both sides of the obesity challenge. The problem is both the calories people consume and the calories they expend through physical activity – or don’t expend because of lack of physical activity. It is vital that we encourage fewer calories in and more calories out – energy balance.”

In the 17 months since the Healthy Weight Commitment Foundation (HWCF) was formed, it has launched the following initiatives aimed at encouraging fewer calories in and more calories out:
• Announcing a pledge by Foundation manufacturing members to reduce 1.5 trillion calories from the marketplace by the end of 2015, by reducing portion sizes of existing single-serve products, developing lower-calorie options, or reformulating recipes to lower the calorie content of current products.
• Partnering with Discovery Education in Energy Balance 101 – a curriculum presented in language children understand, promoting nutrition and physical activity education – that reaches into 21,000 elementary schools and is available free of charge online at www.energybalance101.com.
• Partnering with Meredith Media Company and Parents Magazine in www.parents.com/hwcf, offering free resources to help parents and teachers address child obesity.
• Partnering in a website with the National Business Group on Health, offering free resources to help small/midsized firms provide employee wellness programs.
• Promoting healthier eating and physical activity to the domestic employees of member companies, including conducting (through the National Business Group on Health) annual studies of the workplace wellness initiatives of HWCF members.
• Partnering with the American Dietetic Association Foundation to evaluate the impact of a comprehensive school-based energy balance program.
“This is an issue that is important to the future of all Americans – and Americans should be appreciative that First Lady Michelle Obama has taken on a leading role,” Ms. Gable said.

Restaurants to Welcome 70 Million Diners for Valentine’s Day

Restaurants to Welcome 70 Million Diners for Valentine’s Day

(Washington, D.C.) Seventy million Americans will celebrate Valentine’s Day at a restaurant this year, according to the National Restaurant Association. The Association’s new consumer research shows that about one-third of consumers (31 percent) say they will dine out this February 14.

“There is no better way to celebrate romance than to share a great meal at a restaurant – and millions of Americans will do just that this Valentine’s Day,” said Hudson Riehle, senior vice president of the Research and Knowledge Group for the National Restaurant Association. “When it comes to choosing a restaurant for that special meal, consumers’ top three deciding factors are the familiarity of a favorite eatery, a romantic setting, and special menu offerings.”

Younger adults are more likely to enjoy a special Valentine’s Day meal at a restaurant than older adults; 33 percent of 18-34-year olds, and 39 percent of 35-44-year olds say they plan to dine out for a Valentine’s Day meal, compared with 27 percent of those 55 and older.

When it comes to factors involved in choosing where to dine out for Valentine’s Day, most consumers (42 percent) say they pick their favorite restaurant or their companion’s favorite restaurant for their special meal. Twenty-one percent select a restaurant with a romantic atmosphere, followed by restaurants that offer special menus or promotions (13 percent), restaurants picked by their companion (12 percent), and a restaurant they haven’t been to before (11 percent).

For younger consumers, a romantic atmosphere carries more weight when choosing a restaurant on Valentine’s Day than it does for older adults. Thirty-nine percent of 18-34-year olds said that was the most important factor for them, compared with only 8 percent of those 65 and older.

The Association also surveyed member restaurants on what type of promotions they would offer around Valentine’s Day, and the most common responses were special menu items (63 percent), prix fixe menu (45 percent), celebratory beverages or desserts (34 percent), flower/candy (28 percent), and entertainment/music (13 percent). In addition, 63 percent considered Valentine’s Day falling on a Monday – a typically slower day of the week – an advantage.

Previous research by the Association shows that Valentine’s Day is the second most popular holiday to dine out, after Mother’s Day.

VETERANS ORGANIZATION WARNS OF PTS DANGERS FROM “CALL OF DUTY” & OTHER WAR VIDEO GAMES

VETERANS ORGANIZATION WARNS OF PTS DANGERS FROM “CALL OF DUTY” & OTHER WAR VIDEO GAMES

Stay Strong Nation Says War Video Games May Be Trigger of Severe PTS Symptoms

MAUI, HAWAII – (February 9, 2011) – Stay Strong Nation, a non-profit organization working to help veterans cope with Post-Traumatic Stress/Traumatic Brain Injury (PTS/TBI), today said popular war-simulation video games pose a bigger threat than people think to veterans with PTS. Exposure to popular games like “Call of Duty: Black Ops” serve as dangerous and sometimes volatile triggers for veterans suffering from PTS.

Among the best-selling video games during 2010, “Call of Duty: Black Ops” is engineered as a real-life simulation of war-like scenarios based in different combat zones. It’s been reported that violent video games may pose a danger to children, but often lost in that conversation are the millions of veterans who lived the real thing and today are left trying to put their lives back together.

Experts at Stay Strong Nation say the bigger danger resides within veterans who have PTS but fail to admit or identify the symptoms. “The scariest part of PTS is when a veteran experiences symptoms such as flashbacks, or feelings of panic and depression, yet unknowingly brushes it under a blanket of machismo,” said Gresford Lewishall, vice president of the organization. “Veterans either play or have exposure to the games and subsequently feel like they’re back in Afghanistan or Iraq in life or death situations. Their heart beat accelerates and they feel a sense of unease come over them.”

Veterans coping with PTS/TBI endure daily reminders, often unintentional by most Americans, that serve as triggers causing emotional flashbacks that are sometimes severe. Games like “Call of Duty: Black Ops” act as a trigger whereby veterans think back to the realities of some of war’s darkest moments, from a blown out tire on a jeep to carrying a deceased fellow soldier back from enemy territory.

Stay Strong Nation urges all veterans to realize the inherent dangers involved in playing or having exposure to war-simulation video games. The organization is currently on a mission to educate private citizens on these dangers, as PTS affects family, friends and loved ones of veterans. Stay Strong Nation is also preparing a study involving veterans on a possible new treatment for PTS, as well as planning the development of a $20 million treatment facility and program based in Hawaii.

Schnucks to host Frieda's Produce University(r) on specialty winter citrus Customers are invited back to "class" on Saturday, February 26.

Schnucks to host Frieda's Produce University(r) on specialty winter citrus Customers are invited back to "class" on Saturday, February 26.

ST. LOUIS (February 2011) - When it comes to specialty produce, education is key, and the produce experts at Schnuck Markets, Inc. are eager to share their knowledge about in-season specialty citrus in an upcoming Frieda's Produce University(r) event on Saturday, February 26. Produce teams will be on-hand throughout the day to offer samples and helpful information about several specialty citrus varieties during the chain-wide event.

Taking place from 9 a.m. to 5 p.m. at all Schnucks and Logli locations in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi, the open-house style event provides an opportunity for customers to see, touch, taste and ask questions about a variety unique and lesser-known citrus fruits.

Citrus varieties include: Moro Blood Oranges, Melogolds, Shasta Mandarins, Kumquats, Meyer Lemons and Pummelos. Frieda's Specialty Produce and Schnucks have partnered on this ongoing produce education program for several sessions now, each with a different product mix.

"Last year's 'Citrus University' was very well received, and we expect to see a great response from our shoppers this year as well," said Mike O'Brien, Vice President of produce at Schnucks. "Frieda's Produce University(r) is a great way for our produce teams to connect and build relationships with shoppers, while positioning us as expert resources."

Each Frieda's Produce University(r) session begins with a produce manager training seminar, prior to the in-store event, to familiarize the teams with the featured products. Frieda's marketing team provides in-depth product fact sheets on each item, in addition to point-of-sale signage for each store, along with informational brochures.

Since 1989, Frieda's Produce University(r) has helped educate consumers with in-depth product information, preparation ideas and samples of the latest specialty fruits and vegetables within grocers' produce departments.

Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 105 stores (including five Logli stores) and 101 in-store pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi. Learn more at www.schnucks.com.

Frieda's is passionate about changing the way America eats fruits and vegetables. Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut(r) Peaches, Sugar Snap(tm) Peas and Habanero Peppers and the innovations just keep coming. Learn more at www.friedas.com

News from Fruit Logistica Feb. 9

Global production: 1.5 billion tonnes of fruit and vegetables

Speaking at the FRUIT LOGISTICA 2011 opening press conference, Messe Berlin Chief Operating Officer Dr. Christian Göke reported that over 1.5 billion tonnes of fruit and vegetables were produced worldwide last year. According to information from the AMI (agricultural market information service), around 820 million tonnes of vegetables and 700 million tonnes of fruit were produced globally in 2010. "10% of fruit are exported in cross-border trade, and just 3-4% of vegetables", Göke said. Fruit production experienced a slight decline in 2010.
Tough competition in the global fruit and vegetable market

"The competition for producers who supply high-quality and safe fruit and vegetables in adequate quantities will intensify." This was the cautionary advice of Jürgen Boruszewski, member of the executive committee of the German fruit trade association (DFHV), at the FRUIT LOGISTICA opening press conference. Increasing demand from the growing world population will be accompanied by fiercer competition for scarce resources, he said. Many countries are already buying large land areas on other continents in order to ensure a steady supply of food for their citizens. The DFHV representative warned that, if this development continues, it will become more and more difficult for Germany's producers to compete successfully, particularly with emerging economies.
Fruit and vegetable consumption in Germany continues to drop

German consumers bought an average of 142.9 kg of fresh produce per household in 2010, slightly less than in the previous year, but spending was higher at an average of EUR 249.19. These figures from the AMI (agricultural market information service) were announced at the FRUIT LOGISTICA 2011 opening press conference by Messe Berlin Chief Operating Officer Dr. Christian Göke. Fruit took the larger share at EUR 127.34 (+2%) and 81.5 kg (-1%). This is equivalent to around 220 g per day. There were no changes in the popularity scale. The most popular fruit varieties are apples (19.5 kg), followed by bananas (14.7 kg) and oranges (9.2 kg). Germans spent EUR 121.85 (+8%) per household on 61.4 kg of fresh vegetables. Consumption was 2% lower than in the previous year, reaching an eight-year low. Tomatoes (10 kg) still lead the way here, followed by carrots (7.8 kg) and cucumbers (6.3 kg).
Germany: Fruit and vegetable prices remain low

Fruit and vegetables are still among the most affordable foods in Germany, Jürgen Boruszewski, member of the executive committee of the German fruit trade association (DFHV), said at the FRUIT LOGISTICA opening press conference. Fruit prices had risen by around 5% in 2010, but in 2009 they had fallen by almost 4%, Boruszewski said. Vegetable prices went up by just over 6% in 2010, having dropped over 4% in 2009. Because of the low base level, these percentage increases only meant a few cents in real terms, Boruszewski explained. He expects a slight increase in prices in 2011.
Famila Kiel has Germany's most popular fresh produce departments

Famila Kiel's fresh produce departments have been voted the most popular in the country by consumers in a representative survey. Günter Schweinsberg, publisher of Fruchthandel Magazine and chairman of the Trade Fair Advisory Board, announced the winner of the FRUCHTHANDEL MAGAZINE Retail Awards 2011 at the FRUIT LOGISTICA opening press conference. Fresh produce departments are regarded as a calling card for food retailers and, according to the survey results, influence the consumer's overall impression of a supermarket.
Anecoop with growth in sales of EUR 14 million

"In the last campaign 2009/2010 we had a turnover of around EUR 481 million and sold 625,000 tonnes of produce", reported Joan Mir, Managing Director of Anecoop since 1 January 2011. In the season before sales reached EUR 467 million. Anecoop highlights at FRUIT LOGISTICA 2011 include the introduction of new mandarin varieties "Garbi" and "Safor". The association is also presenting its new packaging image designed for the bouquet premium brand. Anecoop this year celebrates the 35th anniversary of the founding and the 20th anniversary of the introduction of the seedless watermelon. According to the Anecoop managing director, "This is very significant, because we are the market leaders in the sale of these melons in Europe". (Hall 11.2, Stand B-06. Contact: Carlota Pardo, tel. +34-963-938500, e-mail: info@anecoop.com)
Bayer CropScience: Focus on sustainable agriculture

Bayer CropScience plans to gear its activities more consistently towards the promotion of sustainable farming. In line with the company's "Working together for sustainable agriculture" theme at FRUIT LOGISTICA, Bayer is presenting projects with food industry partners that make it possible to produce high-quality food in a sustainable manner. Sustainable solutions based on seeds, innovative pest control and extensive consulting play a key role in safeguarding harvests, increasing long-term yields and maintaining crop quality. (Hall 20, Stand C-13. Contact: Utz Klages, tel. +49-2173-383125, e-mail: utz.klages@bayer.com)
VLAM presents export winners

According to Paul Coenen, Director of the Flanders Agricultural Marketing Office (VLAM) in Germany, "The top sellers in Belgium's export package are tomatoes, cabbage lettuce, cucumbers and leeks". Belgian growers cultivate 870,000 tonnes of vegetables each year for the fresh produce market. 570,000 tonnes are distributed to EU countries, including 165,000 tonnes to Germany. "In a market survey, 88% of the respondents indicated that Flandria is the best known vegetable brand in the German retail sector. 75% indicated that Flandria achieves the greatest market penetration", Coenen said. The quality seals, particularly "Flandria", and the fruit brands are the focus of the Belgian stand at FRUIT LOGISTICA 2011. 'With 500,000 tonnes sold annually, the Flandria quality seal is the most important producers' fresh vegetable brand in Europe – 55 fresh vegetable varieties and 35 specialty street products. (Hall 6.2, Stand B-06. Contact: Paul Coenen, tel. +49-221-254857, e-mail: paul.coenen@vlam.be)
Cobana Fruchtring: Close to producers and consumers

Cobana Fruchtring is presenting the group's corporate profile at FRUIT LOGISTICA 2011 with the slogan "Nah dran" (close by). "The concept draws on current developments in the fruit trade with regard to the challenges of procurement directly from producers and optimum safeguarding of quality and availability in a market that is becoming further concentrated", explains Marketing Manager Stephan Schlick. He believes that having a direct connection to the producer creates greater transparency and confidence in a reliable supply. Schlick goes on to explain that the fruit industry must adapt by shifting from conventional commodity trading to the provision of a complete service. (Hall 6.2, Stand A-03. Contact: Stephan Schlick, tel. +49-40-30305270, e-mail: sst@cobana-fruchtring.de)
Dole: Four pillars of sustainability

"Dole Europe is pursuing a sustainability strategy based on four pillars", Oliver Engelken, Dole Business Director Northern Europe, explains at FRUIT LOGISTICA 2011. One of these, the company's so-called water footprint, is the exhibitor's focus at this year's trade fair. Dole presents four initiatives for more efficient use of water in Hall 6.2. These involve maximising the use of rainwater, implementing modern irrigation technology, significantly reducing the use of water in fruit packaging – demonstrated by the "New Millennium Packing Plants" – and efforts by the company to improve wastewater quality. (Hall 6.2, Stand A-02. Contact: Xavier Roussel, tel. +49-40-329060, e-mail: xavier.roussel@dole.com)
France: Sweetcarpaccio, Kiwi de l'Adour and Antarès

One of the many new products presented by French exhibitors at the Pavillon France at FRUIT LOGISTICA 2011 is the iridescent red and green "Sweetcarpaccio" from Tomate Jouno. Prim'land and Sikig's "Kiwi de l'Adour" is the only French kiwi fruit to have been awarded the Label Rouge quality award and carry the European seal of origin PGI. Fruits-Union SAS presents the early-ripening green "Summerkiwi" and the "Pêches Plates", which are flat white peaches. Rougeline-Odélis has added four cold-pressed juices to its product range: the "Jus et nectar de fruits Rougeline" come in a selection of Marmande tomato, pineapple tomato, organic kiwi fruit or strawberry. Lunor offers pre-cooked organic lentils and kidney beans. Le Verger de la Blottière presents its new apple variety "Antarès®". And Soleco-Florette presents two new salad mixes, "Lollo Rosso & Batavia" and "Lamb's lettuce and rocket". (Hall 21, Stand E-09. Contact: Barbara Peters, tel. +49-211-4980827, e-mail: barbara.peters@sopexa.com)
Freshfel Europe uses the trade fair for meetings and networking

"FRUIT LOGISTICA is a great place for networking and talking with industry leaders and representatives about the role of Freshfel, the achievements reached, and the priorities for future actions”, says Philippe Binard, General Delegate of Freshfel Europe. Furthermore, for the past decade Freshfel has been holding an important trade policy meeting at FRUIT LOGISTICA to discuss the industry's latest developments with members from across the chain and across Europe. Issues include trade developments and negotiations, food safety, plant health and the European School Fruit Scheme. (Hall 20, Stand C-15. Contact: Philippe Binard, tel. +32-2-7771580, e-mail: info@freshfel.org)
New premium snack from Fyffes

Fyffes is introducing an innovative premium snack in the new "Vegetable Snack Segment" at FRUIT LOGISTICA 2011. Made from cooking bananas, "Fyffes Plantain Chips" are available in three different flavours. "With this new product Fyffes hopes to offer German trade partners and others a trendsetting incentive for the promising vegetable snack segment", says Oscar Dominguez, Business Development Manager for Fyffes Plantain Chips. The chips contain no sodium glutamate, no artificial colours or flavours, no cholesterol and no trans fats. "Just fresh, high-quality ingredients for a balanced and natural taste sensation", says Dominguez. (Hall 5.2, Stand A-04. Contact: Michaela Schneider, tel. +49-172-4018228, e-mail: mschneider@fyffes.com)
GFI has new strategy

The focus of the GFI (German wholesale market association) exhibit at FRUIT LOGISTICA is on strategic development. GFI members recently passed a resolution to adopt an open approach to food retail markets and to broaden the association’s range of tasks. "We are now accepting members from over 3,000 farmer’s markets and 15,000 fresh produce retail outlets, and thus to all wholesale market customers", explains GFI Chairman Uwe Kluge. The members would also benefit from the expansion of GFI’s business portfolio, which now covers the full spectrum of trade management. (Hall 21, Stand F-15. Contact: Frank Willhausen, tel. +49-170-5577514, e-mail: frank.willhausen@frischemaerkte.org)
IFCO: New reusable containers for perishable goods

FRUIT LOGISTICA 2011 is where IFCO is presenting its Banana Crate, Egg Crate, and Meat Crate product innovations designed for perishable and fragile goods. These reusable containers developed by the international logistics service company offer customers a sustainable alternative to disposable packaging. In line with food hygiene standards, IFCO’s "green crates" facilitate the transport of fresh foods from the producer to food retailers. At the same time, they support environmental protection by avoiding waste and reducing carbon emissions. (Hall 20, Stand B-02. Contact: Ines Rößler, tel. +49-89-7590050, e-mail: i.roessler@power-group.net)
Inter with ripe Kent mangos and new small packs

The stand sponsored by Internationale Fruchtimport Gesellschaft Weichert GmbH & Co. KG, is where visitors can sample ripe Kent mango and learn about the company’s new small packs for passion fruit and rambutan. “The focus of our exhibit this year at FRUIT LOGISTICA is on products from Columbia, Brazil and Peru,” explained Marketing Manager Ralph Fischer. Once again, the company is presenting a selection of its entire range of exotic products. These include established products, such as Pitúmettes and “Nino” papaya. (Hall 5.2, Stand A-04. Contact: Ralph Fischer, tel. +49-40-329000, e-mail: r.fischer@interweichert.de)
“Peter Vetter” is now “Landgard”

To underscore its affiliation with the Landgard Group, the Peter Vetter company has officially changed its company name. What was previously known as “Peter Vetter – The Fresh Company” is now “Landgard”. Speaking at FRUIT LOGISTICA 2011, Thomas Bittel, Managing Partner of Landgard Holding, explained the decision taken by the Peter Vetter Group: “The shared ‘Landgard’ name not only ensures a consistent global brand presence – it also stands for the expertise, service-orientation and strength we have gained through the merger. A shared network of affiliated companies under one name strengthens all of those involved”. (Hall 20, Stand C-02. Contact: Torsten Brandt, tel. +49-2839-591120, e-mail: torsten.brandt@landgard.de)
Medjool dates from the US in demand in Europe

According to the producers, Medjool dates from California’s Bard Valley are currently selling very well in Europe. The fruits are larger, juicier, sweeter – and more expensive – than dates from North Africa and other regions. Growers are therefore interested in markets with high purchasing power. According to the exhibitor, demand in Northern Europe has grown significantly in recent years. Five American companies are celebrating their debut this year at FRUIT LOGISTICA. The exhibition space for the U.S. pavilion is roughly 50% larger than in 2010. (Hall 23, Stand A-01. Contact: Christel E. Wagner, tel. +49-30-83051158, e-mail: christel.wagner@fas.usda.gov)
Top quality ‘fresh, juicy, Styrian’ apples

"The ‘fresh, juicy, Styrian’ apple of 2010 is coming into the shops this year at its best, with all of the typical attributes", explains Manfred Stessel, Managing Director of OPST Obst Partner Steiermark GmbH at FRUIT LOGISTICA 2011. “This year Styrian apple growers can say with pride that all the typical qualities of their varieties are at their best.” He said that contrasting development periods in the summer led to a dynamic ripening process. The apple of 2010 has retained its extremely well-balanced, sweet-sour ratio. It has the original full flavour and distinctive, perfectly consistent colouration. “The classic ‘Gala’ will be available in smaller sizes than in the previous year, while the ‘Golden Delicious’ variety is larger than expected”, adds Stessel. (Hall 20, Stand A-17. Contact: Franz Schaden, tel. +43-664-88418840, e-mail: office@opst.at)
QuickBox resists dampness

The Schumacher Packaging Group is launching its new QuickBox at FRUIT LOGISTICA 2011. One of the special strengths of this 100% cardboard crate is its resistance to dampness and its excellent stacking capability. The Schumacher QuickBox can be implemented across the complete delivery chain – from harvesting in the field to cold storage and the supermarket shelf. This significantly reduces handling and eliminates the need for re-packing. (Hall 21, Stand C-04. Contact: Björn Schumacher,
tel. +49-9562-3830, e-mail: ebersdorf@schumacher-packaging.com)
South Tyrol – Europe's most important supplier of organic apples

“With a 25% share of Europe’s organic apple crop, South Tyrol is the most important supplier of organic apples in the European Union", says Paul Zandanel from the South Tyrol Export Organisation of the Bolzano Chamber of Commerce. Approximately 4% of South Tyrol’s apple crop is organically grown each year on around 680 hectares of land at an altitude ranging from 200 to 1,100 metres. The crop yield has consistently increased over the past few years. 43,000 tonnes of organic apples were harvested in 2010 compared to 37,000t in 2009 and 31,000t in 2008. “In response to the growing demand, we are planning to cultivate even more apples grown according to organic guidelines”, adds Zandanel at FRUIT LOGISTICA 2011. (Hall 4.2, Stand B-10. Contact: Paul Zandanel, tel. +39-0471-945750, e-mail: info@suedtirolerapfel.com)
UNIVEG combines global presence and local know-how

FRUIT LOGISTICA 2011 is where the UNIVEG Group is showcasing its ability to combine global presence and local know-how in the production of fresh fruit and vegetables. Its slogan at the trade fair is ‘UNIVEG, your direct connection to the field’. “The annual FRUIT LOGISTICA trade fair is an important date on the industry’s business calendar”, says Francis Kint, CEO of the UNIVEG Fruit & Vegetable division. "Everything at UNIVEG is aimed at our customers. This event provides an excellent forum to communicate and work on achieving specific customer objectives. (Hall 5.2, Stand A-03. Contact: Nancy Goovaerts, tel. +32-15-324200, e-mail: nancy.goovaerts@univeg.com)

Preview of press events: Wednesday, 9 February 2011



Wednesday, 9 February 2011



10:00 am

Opening Tour FRUIT LOGISTICA 2011

with Dr. Gerd Müller, Parliamentary State Secretary, Federal Ministry of Food, Agriculture and Consumer Protection, Dr. Christian Göke, COO Messe Berlin GmbH

Contact: Wolfgang Rogall, tel. +49 (0)30 3038 2218, e-mail: rogall@messe-berlin.de

Location: Exhibition grounds, entrance south, entrance level



11:30 am - 12:00 pm

Daily Press Talk GFI

Contact: Frank Willhausen, tel. +49 (0)170 5577514, e-mail: frank.willhausen@frischemaerkte.org

Location: Exhibition Grounds, Hall 21, Stand F-15



12:00 pm

Press lunch Kiwi d'Adour

Contact: Barbara Peters, tel. +49 (0)211 49 808 27, e-mail: barbara.peters@sopexa.com

Location: Exhibition grounds, Hall 22, Stand Interfel C-22



01:00 pm

Press Event – Chilean Fresh Fruit Association

with Chilean Ambassador Jorge O´Ryan, Ronald Bown, President of the Asociación de Exportadores de Chile (ASOEX), Juan Carlos Sepulveda, General Manager of Fedefruta
Contact: Lianne Jones, tel. +44 (0) 113 366 3128, e-mail: ljones@chileanfreshfruit.com

Location: Chilean Pavilion Hall 25, Stand B-06



02:00 pm - 04:00 pm

ECPA – The global impact of Europe's agriculture and food policies: a panel debate
Location: Großer Stern, Room Sydney



02:00 pm - 03:00 pm

Press conference COBRO
Packaging Selection Support System for fresh fruit, vegetables and mushrooms

Contact: Dr. Monika Kaßmann, tel. + fax: +49 (0)351 472 82 56, e-mail: m.kassmann@gmx.de

Location: Exhibition Grounds, Press Centre, Hall 6.3



04:30 pm

Press Conference IFCO Systems

Contact: Ines Rößler, e-mail: i.roessler@power-group.net, tel. +49 89 75 90 05

Location: Hall 20/B-02, IFCO



04:30 pm - 06:30 pm

Tour with Ilse Aigner

Contact: Wolfgang Rogall, tel. 030 3038 2218,
e-mail: rogall@messe-berlin.de

Location: Exhibition Grounds, Entrance North/Hall 19



05:30 pm

Presentation of "Le Crunch" donation cheque to SOS-Kinderdorf

Contact: Le Crunch, c/o Sopexa, S.A., Deutschland, Daniela Jahn, tel. +49 (0)211 49808-22,
fax: +49 (0)211 49808-21, e-mail: daniela.jahn@sopexa.com,

Location: Exhibition Grounds, Hall 22, Stand Interfel C-22



06:00 pm

Press conference + aperitif CIV (Consorzio Italiano Vivaisti)

Contact: Alice Camellini, tel. +39-059-7863894, e-mail: alice.camellini@fruitecom.it

Location: Exhibition Grounds, Großer Stern, Room Sydney



06:30 pm

German Food Traders Night
(by personal invitation only)

Contact: Holger Hübner, tel. +49 30 4000477-11,
e-mail: huebner@germanexport.org

Location: Exhibition Grounds, Marshall-Haus



Thursday, 10 February 2011



09:30 am

Press date: Introduction to Italy's producing regions: GAL Sud-Est Barese

Contact: Wir Kommunikation und Unternehmensberatung GmbH, Dagmar Schumann, tel. +49 (0)40 2703964,
e-mail: dagmar.schumann@wirkomm.de

Location: Exhibition Grounds, Hall 2.2, Stand C-08 I.C.E. Italy Stand



10:00 am

Press reception "Discover Colombia, there are many colors and flavors waiting for you

Contact: Sergio Calderon, Leiter Kolumbianische Außenwirtschaftsstelle, tel. +49 (0)69-13023832, e-mail: scalderon@proexport.com.co

Location: Exhibition Grounds, Hall 25, Stand C-05



11:00 am

Press Breakfast „Der steierische Apfel – Der Gesundmacher“

Contact: Christian Wagner, tel. +40 172 300 68 73, e-mail: info@scantinental.com

Location: Exhibition Grounds, Hall 20, Stand/A17



11:00 am - 12:00 pm

Press conference GLOBALG.A.P.
Implementing GLOBALG.A.P. V4, Tour 2011, Emerging Markets

Contact: Claudia Meifert, tel. +49 (0)221-5799325, e-mail: meifert@globalgap.org

Location: Exhibition Grounds, Press Centre, Hall 6.3



11:30 am - 12:00 pm

Daily Press Talk GFI

Contact: Frank Willhausen, tel. +49 (0)170 5577514, e-mail: frank.willhausen@frischemaerkte.org

Location: Exhibition Grounds, Hall 21, Stand F-15



12:00 pm

Press date: Introduction to Italy's producing regions: Sicily

Contact: Wir Kommunikation und Unternehmensberatung GmbH, Dagmar Schumann, tel. +49 (0)40 2703964,
e-mail: dagmar.schumann@wirkomm.de

Location: Exhibition Grounds, Hall 2.2, Stand C-08 I.C.E. Italy Stand



03:00 pm

Press date: Introduction to Italy's producing regions: Calabria

Contact: Wir Kommunikation und Unternehmensberatung GmbH, Dagmar Schumann, tel. +49 (0)40 2703964,
e-mail: dagmar.schumann@wirkomm.de

Location: Exhibition Grounds, Hall 2.2, Stand C-08 I.C.E. Italy Stand



06:00 pm

Honor Reception Honduras

Contact: Melina Armijo, e-mail: info@deinternational.com.hn

Location: Exhibition Grounds, Hall 25, Stand D-03



Friday, 11 February 2011



11:00 am

Press Conference - Conception IPA – International Pomme Fruit Allianz

Contact: Kurt Werth, kurtwerth@sk-suedtirol.it, tel. +39 335 8391124

Location: Hall 4.2 B-10, Südtiroler Apfelkonsortium



11:30 am - 12:00 pm

Daily Press Talk GFI

Contact: Frank Willhausen, tel. +49 (0)170 5577514, e-mail: frank.willhausen@frischemaerkte.org

Location: Exhibition Grounds, Hall 21, Stand F-15



02:30 pm - 03:00 pm

Press conference Fruit Logistica Innovation Award FLIA 2011
presented by Messe Berlin and Fruchthandel Magazine
Location: Exhibition Grounds, Hall 20/21





This press release is also available on the Internet: www.fruitlogistica.com / Press Service / Information



Press contact:

Messe Berlin GmbH

Michael T. Hofer, Director, Corporate Press and Public Relations



Wolfgang Rogall, Press Officer, Messedamm 22, 14055 Berlin, tel. +49 30 3038 2218, fax: +49 30 3038 2287, rogall@messe-berlin.de