Bob Carey rewind

I had the privilege to do a Q and A with former PMA executive Bob Carey earlier this month and the Q&A will appear in the Dec. 3 edition of The Packer. Here is a just a 3-minute audio excerpt where Bob talks about the early days at the Produce Marketing Association (then called the Produce Packaging Association). By the way, Bob mentioned he will try to make an appearance at the PMA show in Orlando next year.

WIC rule

The latest on the long anticipated rule that adds vouchers for fruit and vegetable purchases to WIC food packages is that it may be published on Dec. 6 or Dec. 7. In fact, the USDA has scheduled a reception related to the WIC food packages for Dec. 6, according to Lorelei DiSogra of United. However, the USDA still has not released language of the rule yet.

Retail report - yawn

The USDA's National Fruit and Vegetable Retail Report revealed a little less promotion activty for fruit and vegetables at retail this week. From the report:

Advertised Prices for Fruits & Vegetables at Major Retail Supermarket Outlets 11/24 to 12/06

Weekly ads of fruits and vegetables decline.
Produce ads declined in overall volume as the December holiday season begins in earnest. shoppers are focusing more on home items for the upcoming celebrations such as bows, decorations, and wrapping paper. Floral items such as amaryllis, Christmas cactus, cut flowers, holiday pack carnations, and poinsettias. Many retailers began featuring party
trays and prepared meals on a holiday theme. Christmas tree ads were also prevalent.
Overall, there were more vegetable ads which accounted for 56 percent of the overall total. Retailers were featuring more of the staple crops including baby peeled carrots, russet potatoes and sweet onions. Asparagus remains as one of the top vegetable features as well. Other items that were featured included assorted hard squash varieties, plum/roma tomatoes, and romaine hearts. Organic item promotions included carrots, cauliflower, lettuce, and onions. Packaged salads were also notably advertised. The top leading fruit ads observed were apples, blueberries, clementines, and pears. Retailers were also featuring various citrus commodities including juice oranges, satsuma mandarins, pummelos, and tangerines. Cherries from South America are beginning to be promoted. Organic item promotions included apples, avocados, navel oranges, and pears. Buy one, get one free and 10 for 10 ads were featured on apples, blueberries, grapefruit, mangos, oranges and potatoes.

Consumers Union says....and do we care?

The comment period on the USDA's advance notice of proposed rulemaking seeking comments on the creation of a federal leafy greens marketing agreement/order is coming to a close Dec. 3, as I wrote about in an earlier post. With the end of the comment period comes various stakeholders weighing in on the concept. Below are the thoughts of Consumers Union, which just slid across my inbox this morning.
From CU:

Consumers Union Opposes Federal Marketing Agreement to Oversee the Safety of Leafy Greens

Consumers Union has provided comments on the USDA’s Advance Notice of Proposed Rulemaking regarding the proposal to handle regulations of leafy green products under the Agricultural Marketing Agreement Act of 1937. The comments, filed by Elisa Odabashian, West Coast Director of Consumers Union, nonprofit publisher of Consumer Reports, can be found here: http://www.consumersunion.org/pub/core_food_safety/005238.html

In its public comment, Consumers Union opposed the use of a federal marketing agreement to oversee the safety of leafy greens. It asserts that assuring the safety of leafy greens is the job of the US Food and Drug Administration (FDA) and that that agency should more vigorously address the problem.

"Marketing orders were not established to address food safety, and are not an appropriate means for doing so," Odabashian wrote. "Lawmakers must act decisively and immediately to give FDA and USDA mandatory recall authority to remove tainted food from the marketplace."

Consumers Union points out that the California Leafy Green Marketing Agreement was recently put into effect in that state to monitor the safety of leafy greens in the wake of last year's deadly spinach E. coli outbreak that sickened 205 and killed three across 26 states. In an attempt to shore up consumer confidence and to avoid being regulated from outside, the California leafy green industry--heavily influenced by Dole and other major players--developed its own best practices guidelines and trace-back systems behind closed doors and without public comment. The industry appointed itself as the safety oversight board, including some of the very companies, such as Dole, which have been accused of marketing contaminated leafy greens. The resulting marketing agreement, which is voluntary, was presented as the panacea for the safety of leafy greens. Odabashian notes, "But if not all leafy greens in the marketplace are subject to the same safety standards, and if Good Agricultural Practices (GAPs) are not required on every farm and Hazard Analysis Critical Control Point (HACCP) programs are not required at every processing facility, the door remains open for contaminated produce to reach consumers."

Consumers Union believes that Congress should establish a single food safety agency to ensure better safety of leafy greens, with substantial resources to hire more inspectors and enforce required GAPs and HACCP programs at processing facilities.

"Until the highest safety standards are rigorously enforced by a single agency that has robust, mandatory authority to inspect produce, farms and processors, and recall contaminated leafy greens from the marketplace, consumers and industry will continue to be harmed by tainted food," Odabashian concluded.

TK: CU clearly favors granting the FDA, or better yet, a single agency, with "robust, mandatory authority to inspect produce farms and processors and recall contaminated leafy greens from the market place." This issue is far from settled, and it will be revealing to see the comments of United, Western Growers, PMA and others who may choose to chime in to the USDA.
One story that I did this week for The Packer focused on a produce working group of the Association of Food and Drug Officials. That group will publish, probably sometime early next year, a first draft of a "model produce safety code" that will spell out on farm produce safety standards for all produce growers, with commodity specific standards being compiled in a separate way. If completed and perfected, this "model language" could eventually be adopted by states throughout the U.S. as mandatory on-farm regulation for produce growers. That working group has a wide representation of interests as well, including involvement from USDA, FDA, produce trade associations and the Center for Science in the Public Interest. While there many models out there being explored by the industry - a model produce safety code, a national marketing agreement/order for leafy greens, state specific regulations - I think we will continue to hear increasing and consistent calls from consumer groups for expanded FDA authority and oversight.

Paradox

The December issue of the Northwest Horticultural Council News was informative, well written and insightful. I pull this excerpt to post on Fresh Talk. From NHC:

The complexities and paradoxes of the bundle of public policy issues that come under such terms as “food safety” and “green” are amazing. Do we want to encourage small farms? Then why require stringent record keeping and costly food safety testing requirements that serve to drive operations ever larger?

Do we want to reduce the unneeded material taken away in a shopper’s grocery cart? If so, why do retailers impose ever more plastic packaging requirements on shippers in the guise of food safety?
Should legal liability fears be a greater driver of food safety standards than science itself?

And the list goes on.

Reports of a deal are greatly exagerrated

One produce industry lobbyist said there were rumors earlier in the week that the Senate has come to grips with a deal that would allow the farm bill debate to advance. However, the lobbyist said those expectations have been shot down by those closer to the process.

Likewise, Sally Schuff, writing for Feedstuffs in a story with yesterday's dateline, confirmed with Senate Agriculture Committee press secretary Kate Cyrul that no deal had been struck yet.
Possible amendments that Senate leaders are being pressured to consider include amendments on repeal of the estate tax, reform of the alternative minimum tax and even AgJobs.

It would be great to say that failure is not an option. Unfortunately, failure - and the waste of tens of thousand of hours of work toward a farm bill that is more equitable for the fruit and vegetable industry - is rushing headlong toward a divided Senate.