Sticker shock on aisle 1
This story looks beyond sticker shock at gas pumps and looks at the sticker shock in the grocery store. Of course, the two are related, as higher gas prices also increase the delivered costs of fruits and vegetables. The rising price of corn, tied to escalating ethanol demand, is also contributing to higher cereal, milk and meat prices. The story also notes the impact of the freeze on California citrus prices.
TK: Rising fuel and food costs will put pressure on household budgets and could suppress fruit and vegetable demand. Produce managers will have to keep a watchful eye on that reality this summer and come up with some creative ways to overcome that barrier to increased sales.